While the rise of generative AI tools has led to a flood of mediocre content, a growing number of artists are using these technologies with intention and achieving significant recognition. These AI artists are building large online followings, selling their work at auctions, and even showcasing pieces in galleries and museums. Jacob Adler, a musician and composer, sees AI as simply another tool in the creative process. “Sometimes you need a camera, sometimes AI, and sometimes paint or pencil or any other medium,” says Adler, who won Runway's AI Film Festival for his video, 'Total Pixel Space.' Henry Daubrez, Google’s first filmmaker in residence, highlights the accessibility of generative AI as a major benefit, enabling individuals to explore creative expression regardless of prior experience. However, Daubrez, who sold an AI-generated bitcoin NFT at Sotheby’s for $24,000, believes that artistic sensibility and taste remain crucial for producing meaningful AI art. Beth Frey, a trained fine artist, initially explored AI for its unique imperfections, finding the 'glitches' more compelling than polished outputs. Kira Xonorika, whose film 'Trickster' is in the Denver Art Museum’s permanent collection, embraces the unpredictability of AI as a co-creative force. Despite the successes, Daubrez acknowledges that widespread acceptance of AI as a legitimate artistic medium is still a challenge. He describes the experience as a 'sweet and sour' mix, awaiting broader recognition that AI is simply another tool that can be used to create both great and not-so-great art.