HiBob, an HR technology company serving over 5,000 global customers, is driving growth and efficiency through the strategic deployment of custom GPTs. The company reports that over 90% of its employees are actively using ChatGPT Enterprise to accelerate deal closures, shorten onboarding times, and identify revenue-generating upsell opportunities.

This internal adoption of GPTs directly informs the development of customer-facing features. HiBob prototypes and tests solutions within ChatGPT Enterprise before implementing them using OpenAI's API, resulting in AI-powered features within their Bob platform.

GPTs Across All Teams

HiBob's AI strategy is centered around a structured approach to GPT creation and deployment, fostering a cycle of agent development, internal impact, and product innovation. Custom GPTs are used across various teams to support a wide range of tasks:

Meeting Prep GPT: Generates briefings for sales and customer success teams by pulling data from CRM systems and meeting transcripts.
Upsell GPT: Analyzes usage patterns to identify expansion opportunities for revenue teams.
VBO Project Manager Assistant: Summarizes onboarding calls, creates task lists, and tracks progress.
SEO Assistant: Connects to web analytics APIs to provide keyword recommendations and performance insights.
Roadmap GPT: Aggregates product roadmap data into actionable insights for go-to-market teams.

A Five-Step Framework for AI Agents

HiBob has implemented a structured five-step process, led by their AI Mind team, to transform GPT concepts into practical digital agents:

Idea and proof of concept
Build: Secure and compliant agent creation
Adoption and enablement: Documentation, training, and ownership
Maintenance: Performance refinement through feedback loops
Scale: Integration into a searchable internal directory

According to Ori Simantov, who leads AI adoption and insight at HiBob, each AI agent has a defined role and contributes to a sustainable system.

Measurable Outcomes

HiBob's AI initiatives are built around measurable outcomes, with each GPT designed to achieve specific performance goals, such as time savings and revenue generation. Key results include:

Over 90% employee engagement with ChatGPT Enterprise
2,500+ experimental GPTs, with 200 successfully integrated into workflows
AI features, powered by GPT-4o, embedded in the customer-facing Bob platform