OpenAI Outlines Philosophy Behind Sora Feed, Prioritizing Creativity and Safety

September 30, 2025

openai.com
OpenAI has detailed its philosophy behind the Sora feed, with a focus on fostering creativity and ensuring a safe user experience. The company's primary goal is to empower users to discover new possibilities and spark their imagination. Key principles guiding the Sora feed include:
  • Optimizing for Creativity: The ranking system will prioritize creative content and active engagement over passive consumption.
  • User Control: Users will have the ability to steer the ranking algorithm to match their preferences. Parents can also disable feed personalization and continuous scrolling for teens through ChatGPT parental controls.
  • Prioritizing Connection: The feed will emphasize content that fosters connections between users, especially through interactive "Cameo" features.
  • Balancing Safety and Freedom: Robust guardrails will prevent the generation of unsafe or harmful content, while still allowing room for expression and community interaction.
The Sora feed's recommendation algorithms will personalize content based on user activity on Sora, ChatGPT data (with user opt-out), content engagement signals, author signals, and safety assessments. This data is used to predict what content users may find interesting and engaging. OpenAI emphasizes a multi-layered approach to safety, starting with strong guardrails at the point of content creation to prevent the generation of harmful material. Content deemed harmful, unsafe, or age-inappropriate will be filtered. Automated tools and human review will be used to monitor the feed and address violations of OpenAI's Global Usage Policies. The company also acknowledges the need to balance strict filters with creative freedom, aiming for a proactive guardrail system combined with a responsive report-and-takedown process.