Adevinta Seeks Head of Growth Marketing to Revolutionize Vehicle Marketplace

Adevinta Seeks Head of Growth Marketing to Transform Vehicle Marketplace

Adevinta, a leader in digital marketplaces, is on the hunt for a Head of Growth Marketing to drive the next phase of innovation for its vehicle marketplace platforms, including Coches.net, Motos.net, and Milanuncios. This strategic role is pivotal in enhancing the vehicle buying and selling experience across Spain, positioning these platforms as the premier destinations for automotive transactions.

The Head of Growth Marketing will take the lead in developing and executing acquisition strategies, focusing on channels such as paid social, SEM, programmatic marketing, YouTube, and app campaigns. This role is not just about managing channels; it requires a deep understanding of e-commerce and marketplace dynamics to integrate paid, owned, and earned media effectively.

Driving the Acquisition Engine

A key responsibility of this role is to optimize the acquisition engine, ensuring that all marketing efforts are aligned with business objectives. The ideal candidate will have a proven track record in performance marketing, with expertise in leveraging data and analytics to identify growth opportunities across the sales funnel. This includes implementing advanced measurement techniques like incrementality testing to ensure the effectiveness of marketing spend.

"This role is about more than just running campaigns," said a company spokesperson. "It's about understanding the entire buyer journey and using data to make strategic decisions that drive both short-term wins and long-term growth."

Creative and Conversion Optimization

Creative optimization will be a major focus, as the Head of Growth Marketing will work closely with content and design teams to develop high-performing creative assets. This involves creating and testing messaging that aligns with different stages of the funnel, as well as optimizing landing pages and conversion paths to maximize user engagement and sales.

"We're looking for someone who can balance creativity with a data-driven approach," the spokesperson added. "The ability to experiment, learn, and iterate quickly is essential in this fast-paced environment."

Leveraging Automation and Emerging Technologies

Another critical aspect of the role is staying ahead of the curve with automation and emerging technologies. This includes exploring tools like Meta Advantage+ and Google PMAX to streamline processes and enhance campaign performance. The candidate will also be expected to identify and integrate new technologies that can drive scalability and efficiency.

"Automation is not just about reducing manual work; it's about creating scalable processes that allow us to focus on strategic initiatives," the spokesperson noted.

Cross-Channel Integration

The role also demands a holistic approach to marketing, connecting SEM and SEO strategies to improve search visibility, and aligning paid efforts with owned and earned channels. This integrated approach is essential to maximizing the impact of marketing campaigns and ensuring a seamless user experience across all touchpoints.

"Our goal is to create a cohesive marketing ecosystem where every channel supports and amplifies the others," the spokesperson explained.

Qualifications and Experience

Adevinta is seeking candidates with at least seven years of experience in growth and performance marketing, with a minimum of two years in a leadership role. Expertise in paid digital acquisition, e-commerce, and marketplace dynamics is a must. Additionally, the ideal candidate will have a strong background in managing cross-functional teams and driving tangible business results.

"We're looking for someone who can hit the ground running and make an immediate impact," the spokesperson concluded. "This is an opportunity to shape the future of one of the most dynamic digital marketplaces in Europe."

Benefits and Company Culture

Adevinta offers a competitive compensation package, a flexible work model, and a range of benefits designed to support employee wellbeing and growth. The company is committed to fostering a diverse and inclusive workplace, encouraging applications from underrepresented groups.

"Our mission is to connect people and reduce waste by helping them find what they need," the spokesperson said. "This role is a key part of that mission, and we're excited to find the right person to lead us forward."