AI Actress Tilly Norwood Sparks Debate

Source: euronews.com

Published on October 2, 2025

Hollywood's New AI Talent: Tilly Norwood

A new face may soon debut in Hollywood. Tilly Norwood, created by Dutch actress and tech creator Eline Van der Velden, is entirely AI-generated. Van der Velden's AI studio, Xicoia, intends to introduce digital performers into film and television. According to Van der Velden, the aim is for Tilly to achieve the same level of success as Scarlett Johansson or Natalie Portman. Tilly Norwood has garnered attention, amassing 39,100 followers on Instagram. She has already secured a part in a comedic sketch. An agency is expected to represent her soon.

Industry Response and Backlash

The possibility of Tilly Norwood gaining professional representation has caused considerable debate and backlash. Social media users have expressed concerns about the potential impact on actors. Performers have also shared their opinions. Toni Colette posted screaming-face emojis in reaction. Natasha Lyonne suggested boycotting any agency that engages with AI actors. Emily Blunt described the creation as terrifying. Kiersey Clemons has called for transparency regarding the agencies involved. Mara Wilson accused the creators of stealing the likenesses of young women.

SAG-AFTRA's Stance

SAG-AFTRA has voiced its opposition to replacing human performers with synthetics. The union emphasized that Tilly Norwood is not an actor but a computer-generated character created using the work of numerous performers without permission or compensation. According to SAG-AFTRA, using synthetic performers can jeopardize livelihoods and devalue human artistry. The union also noted that signatory producers must adhere to contractual obligations regarding the use of synthetic performers.

Creator's Response

In response to the criticism, Eline Van der Velden stated that she views Tilly Norwood as a creative work and a new tool, similar to animation or CGI. She asserted that AI offers another way to imagine and develop stories without diminishing the value of human performance.

Ongoing Concerns

Concerns persist regarding the absence of AI regulations, the prevalence of AI, and the use of artists' work in training AI. The threat of AI in film was a significant issue during recent labor strikes, with writers and performers seeking protection from the technology. The future for Tilly Norwood remains uncertain, pending audience reactions to AI and human artistry. Neither Scarlett Johansson nor Natalie Portman have commented.