AI Agents Transform Digital Advertising: What Marketers Need to Know
Source: lowenstein.com
Artificial intelligence is reshaping how brands connect with customers. Now, AI agents are emerging, promising even greater autonomy and impact on digital marketing.
What are AI Agents?
AI agents are sophisticated systems that can make decisions and take actions independently. Unlike chatbots that respond to prompts, AI agents interact with other systems to achieve goals without human intervention.
Impact on Marketing
The rise of AI agents introduces operational, technical, and legal complexities. Still, these agents are poised to revolutionize various industries, especially digital marketing.
Future Trends
By 2028, studies suggest AI agents will handle 68% of customer service interactions. Furthermore, AI could fill one-fifth of all marketing roles. Consumers may also rely on AI agents to make purchasing choices.
Adapting to the Change
Digital marketers must adapt their strategies to communicate effectively with AI agents acting as decision-makers. This shift requires understanding how these agents evaluate information and make choices.