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AI and the Labor Market
Source: insight.kellogg.northwestern.edu
Published on June 1, 2025
Updated on June 1, 2025

AI and the Labor Market: A Complex Relationship
The intersection of artificial intelligence (AI) and the labor market has become a focal point for researchers and economists alike. Recent studies, including one led by Bryan Seegmiller and Dimitris Papanikolaou, shed light on how AI is reshaping employment dynamics across various industries. While concerns about job displacement persist, the findings reveal a more nuanced picture of AI’s impact on the workforce.
The study analyzed AI exposure across different job roles, measuring how AI technologies influence employment trends. Contrary to initial fears, the research suggests that AI’s effect on the labor market over the past decade has been multifaceted, with both positive and negative outcomes depending on job types and industries.
The Impact of AI on Job Roles
Jobs with higher AI exposure, such as those in finance and engineering, have seen a decrease in demand for certain tasks. However, workers in these roles have often adapted by shifting their focus to less AI-exposed activities, such as strategic planning and relationship-building. This flexibility has allowed many professionals to remain relevant in an increasingly automated work environment.
"AI is not a monolithic force," Seegmiller explained. "While it may automate certain tasks, it also creates opportunities for workers to specialize in areas that complement AI, such as creativity, problem-solving, and interpersonal skills." Companies that have integrated AI into their operations have reported increased productivity and, in some cases, expanded their workforce as a result.
Adapting to AI in the Workplace
Historically, technological advancements have disrupted labor markets, particularly for mid-level wage jobs. The late 20th century saw robots and software reduce the demand for certain roles, forcing workers to adapt or transition to new occupations. Seegmiller and his team aimed to determine whether AI would lead to similar disruptions or if new patterns would emerge.
The researchers analyzed over 58 million LinkedIn profiles from 2014 to 2023 to assess how firms deployed AI and how it affected job roles. By comparing AI functions to tasks outlined in the O*NET database, they identified which jobs were most exposed to automation. Surprisingly, higher-paying, white-collar jobs showed greater AI exposure compared to manual labor roles, which remained relatively unaffected.
AI Exposure and Employment Displacement
The study found that jobs with a diverse range of tasks, some more exposed to AI than others, were less likely to experience displacement. Workers in these roles could pivot to tasks that were less susceptible to automation, such as strategic thinking or client management. For example, a financial analyst might focus more on advisory services rather than data processing, which can be automated.
Seegmiller cited his own experience using AI to automate economic modeling, which freed up time for other high-value tasks like research and writing. "The ability to delegate repetitive tasks to AI has allowed me to focus on areas where I can add more value," he noted. This shift in focus has been beneficial for both individual workers and companies, as it boosts productivity and innovation.
The Net Effect of AI on Employment
Overall, the researchers concluded that AI’s net effect on employment was close to neutral, especially for high-paying jobs. Workers in these roles were able to adapt by shifting to tasks that complement AI, while firms leveraged AI to drive productivity and employment growth. However, some highly paid jobs, such as those in business and engineering, saw a slight decline in employment share, as did some lower-paid manual roles.
AI-related factors accounted for about 14% of employment changes across all occupations during the study period. Seegmiller emphasized that the future impact of AI will depend on how workers and companies adapt. "The key is to work alongside AI, not against it," he said. "Jobs that involve text analysis or coding, for instance, may see more tasks automated, but workers can evolve by focusing on higher-level strategy."
Preparing for the Future
As AI continues to advance, workers and organizations must remain flexible and proactive. Seegmiller advises that individuals should consider how they can complement AI rather than compete with it. For example, software engineers could focus on designing AI systems rather than writing code, while legal professionals might specialize in interpreting AI-generated insights.
The study underscores the importance of continuous skill development and adaptability in the age of AI. By embracing tasks that AI cannot perform, workers can not only safeguard their careers but also contribute to a more efficient and innovative workforce. As Seegmiller concluded, "AI is a tool that can augment human capabilities, but it’s up to us to determine how we use it."