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AI in Business: Wharton Podcast
Source: penntoday.upenn.edu
Published on June 9, 2025
Updated on June 9, 2025
AI in Business: Insights from the Wharton Podcast
The podcast 'Where AI Works' delves into the transformative impact of AI on business, featuring experts from the Wharton School and industry practitioners. Each season explores how AI is reshaping innovation and strategy across various sectors, with a particular focus on marketing in its inaugural season.
Hosted by Wharton professor Kartik Hosanagar, the first season examines AI’s role in revolutionizing marketing efforts. Topics range from AI-powered social listening to advancements in digital advertising, providing a comprehensive view of AI’s potential in this field.
Season 1: AI in Marketing
In the opening episode, Hosanagar discusses how AI is enhancing content creation. Jonathan Halvorson, a representative from Mondelēz International, shares insights into the success of AI-driven campaigns, highlighting significant improvements in brand awareness and revenue. Halvorson emphasizes that AI’s ability to learn and adapt will continue to drive higher levels of efficacy in marketing efforts.
The episode 'Balancing the Algorithm: How AI Is Reshaping Marketing' features Jill Kramer, chief marketing and communications officer at Accenture. Kramer explores how global brands are leveraging AI to rethink work processes and shared services, offering a glimpse into the future of AI-driven marketing strategies.
AI’s Impact on Creative Industries
Episode 3 focuses on AI’s influence on creative industries, with Hosanagar interviewing David Droga, CEO of Accenture Song and founder of Droga5. Droga discusses how AI is redefining the value proposition for agencies and their clients, underscoring the transformative potential of AI in creative fields.
AI Strategy and Implementation
The fourth episode features Lan Guan, chief AI officer at Accenture, who discusses the strategic implementation of AI at scale. Guan highlights the importance of aligning AI initiatives with overall business strategies to maximize impact and ensure sustainable growth.
Throughout the podcast, the experts emphasize the need for a balanced approach to AI, ensuring that technological advancements are integrated thoughtfully to enhance business outcomes without compromising human creativity and strategic insight.
The 'Where AI Works' podcast serves as a valuable resource for businesses seeking to understand and leverage AI’s potential in marketing and beyond, offering actionable insights from leading experts in the field.