AI in Business: Wharton Podcast
Source: penntoday.upenn.edu
Where AI Works Podcast
“Where AI Works” explores AI’s impact on business. Each season features a Wharton School faculty expert alongside practitioners shaping AI’s role in innovation and strategy.
Season 1: AI in Marketing
In Season 1, Wharton professor Kartik Hosanagar explores AI’s role in marketing, including AI-powered social listening and digital advertising.
The inaugural episode focuses on how AI is enhancing content creation. Hosanagar speaks with Jonathan Halvorson from Mondelēz International, who notes the success of AI in campaigns, delivering higher brand awareness and revenue. Halvorson says AI will learn and improve, leading to higher levels of efficacy.
In “Balancing the Algorithm: How AI Is Reshaping Marketing,” Hosanagar speaks with Jill Kramer, chief marketing and communications officer at Accenture, about how global brands are using AI. Kramer discusses rethinking work with AI and reimagining shared services and processes.
AI's Impact on Creative Industries
In Episode 3, Hosanagar speaks with David Droga, CEO of Accenture Song and founder of Droga5, about AI’s impact on creative industries and how AI is redefining the value proposition for agencies and their clients.
AI Strategy and Implementation
Episode 4 features Lan Guan, chief AI officer at Accenture, discussing AI implementation at scale. Guan discusses the importance of aligning AI with overall strategy.