AI in Daily Life: Syracuse University Insights

The Transformative Potential of AI

Artificial Intelligence (AI) is rapidly becoming a defining force in everyday life, reshaping industries and redefining how we interact with technology. At Syracuse University, faculty members like Adam Peruta are at the forefront of this transformation, exploring AI’s impact on the media industry and its role in shaping the future of education. Peruta, an associate professor and program director at the S.I. Newhouse School of Public Communications, emphasizes that AI’s influence could rival that of the internet, social media, and smartphones—a claim that underscores the need for greater awareness and adaptation.

Peruta’s research focuses on AI-generated content and its implications for media professionals. As AI technologies advance, he notes, media and communications specialists must evolve their skills to keep pace with these changes. His insights are part of a broader effort at Syracuse University to integrate AI into education and daily life, preparing students and professionals for a future where AI is ubiquitous.

In a recent episode of the "Cuse Conversations" podcast, Peruta discussed the practical applications of AI and the university’s leadership in AI education. The podcast, which featured Peruta in Episode 181, provides a transcript in PDF format, offering a deeper dive into his expertise and the university’s initiatives.

Understanding Generative and Agentic AI

The concept of AI dates back to the 1950s, but it was the launch of ChatGPT in late 2022 that brought generative AI into the mainstream. Generative AI, which can produce original content, relies on transformer architecture developed by Google in 2017. This technology has become integral to various industries, from media and communications to entertainment and advertising.

For instance, recommendation algorithms used by platforms like Netflix and Amazon, as well as tools like Photoshop’s magic wand, are powered by AI. However, the term 'AI' has become somewhat ambiguous since the rise of ChatGPT, leading to confusion about its scope. Generative AI is just one subset of the broader AI field, which encompasses a range of applications and technologies.

Agentic AI represents the next evolution in AI development. Unlike current systems that require specific user prompts for each task, agentic AI systems operate autonomously, determining the steps needed to achieve a given goal. While this technology is still in its early stages, it holds significant promise for the future of AI.

University Resources and Training

Syracuse University is actively investing in resources to support AI learning and application. Recently, the university announced campus-wide access to Anthropic’s Claude for Education, a cutting-edge AI platform designed to enhance educational experiences. Additionally, the Information Technology Services department offers an AI newsletter with practical tips, and AI tools are being integrated into faculty course development and delivery.

The Newhouse School offers two courses specifically focused on AI, along with workshops and training for faculty and staff. The Office of Research and Creative Activity hosts an emerging media day, where faculty members showcase how they have incorporated AI into their teaching methods. These initiatives reflect the university’s commitment to staying at the forefront of AI education and innovation.

Encouragement to Explore AI

Adam Peruta encourages everyone in the university community to explore AI and find ways to integrate it into their daily routines. By embracing AI, individuals can unlock new opportunities for creativity, efficiency, and problem-solving, ultimately shaping a future where technology and human ingenuity work together seamlessly.