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AI in Marketing Market to Reach $106 Billion by 2029

Source: einpresswire.com

Published on June 6, 2025 at 12:00 AM

The integration of artificial intelligence has dramatically changed marketing, leading to market expansion. The artificial intelligence in marketing market has grown substantially, and is expected to increase from $27.83 billion in 2024 to $35.54 billion in 2025, a compound annual growth rate of 27.7%.

Future Growth

The artificial intelligence in marketing market is predicted to experience continued growth, reaching $106.54 billion in 2029, with a compound annual growth rate of 31.6%.

Growth Drivers

A key factor driving the growth of the artificial intelligence in marketing market is the increasing adoption of virtual assistants, particularly by small and medium-scale enterprises. The pandemic and lockdowns have driven businesses to streamline their models, many of which are adopting virtual assistants.

Key Players

The artificial intelligence in marketing market is influenced by major organizations like IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, and others.

Technological Advancements

Technology advancements are important in the artificial intelligence in marketing market. Companies are developing new technologies to support automated and integrated business models. AI-enhanced marketing services, solutions, and platforms aim to improve brand experiences, marketing efficiency, and business growth by providing real-time insights across customers, brands, and channels, boosting marketing ROI.

Market Segmentation

The artificial intelligence in marketing market report is segmented by:

  1. Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
  2. Offering: Hardware, Software, Services
  3. Deployment Type: Cloud, On Premises
  4. Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales and marketing Automation, Analytics Platform, and other Applications

Regional Insights

Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2024. The report also covers Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.