AI in Search: New Opportunities for Brands
Source: blog.google
AI in Search is creating new avenues for people to find information, allowing brands to connect with them in AI Overviews and AI Mode. The use of AI expands the questions people can ask, building upon the existing 5 trillion annual searches on Google.
AI Overviews is among the most successful Search launches in the last ten years. In the U.S. and India, AI Overviews have increased Google usage by over 10% for queries that display AI Overviews. People are more satisfied with their results and search more frequently; the volume of commercial queries is also increasing.
This presents opportunities for advertisers as people use Search to find new brands and products. Ads within AI Overviews are helpful, enabling users to quickly connect with relevant businesses, products, and services.
Ads in AI Overviews
Search and Shopping ads in AI Overviews are now expanding to desktop in the U.S. Later in the year, this expansion will extend to select countries on mobile and desktop, supporting the user journey from discovery to decision.
Ads in AI Mode
Testing is beginning for ads in AI Mode, which provides AI-powered responses and links to the web. Ads may appear below and within AI Mode responses. For example, someone searching “how to build a website for a small business with limited resources” might see an ad for a website builder.
From there, users can ask follow-up questions about business ideas, content development, and target audiences. Advertisers using Performance Max, Shopping and Search campaigns with broad match, including AI Max for Search campaigns, can have their ads appear in AI Overviews and AI Mode.
AI Essentials
Advertisers can explore AI Essentials for guidance on driving new customer connections.