AI Partner Opportunity: US$267 Billion

The Rise of Agentic AI and the US$267 Billion Partner Opportunity

The artificial intelligence (AI) landscape is undergoing a transformative shift as generative AI evolves into agentic AI, creating a global partner opportunity projected to reach US$267 billion by 2030. This transition is driving vendors and partners to adapt their strategies, emphasizing the critical role of partners in the successful adoption and implementation of AI technologies.

Agentic AI represents a significant leap from generative AI and productivity tools, enabling intelligent agents to perform independent actions and execute complex workflows. This advancement is reshaping software functionality, business operations, and value creation within ecosystems. Major tech companies like Microsoft, Salesforce, Google, and ServiceNow are integrating agentic AI into their platforms, reflecting a broader industry trend.

Barriers to AI Adoption

Despite the promise of agentic AI, several barriers hinder its widespread adoption. According to the Omdia AI Market Maturity Survey 2025, the top challenges include lack of qualified in-house expertise, data privacy concerns, data quality issues, compliance and regulatory challenges, and integration difficulties with legacy systems. These obstacles often result in failed AI pilots, highlighting the need for robust data readiness, technical proficiency, and governance frameworks.

The Critical Role of Partners

Partners play a pivotal role in helping clients navigate these challenges and successfully implement AI. Omdia predicts that the global partner opportunity for AI services will reach US$267 billion by 2030, with agentic AI accounting for a significant portion of this value. Partners provide a range of services, including strategy and advisory, data readiness, design and build, deployment and adoption, and ongoing services such as security, compliance, and optimization.

Diverse AI Partner Ecosystem

The AI partner ecosystem is diverse, with opportunities varying by partner type. Global System Integrators (GSIs), Regional System Integrators (RSIs), consultants, Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), and Independent Software Vendors (ISVs) represent the largest opportunities. Boutique firms and emerging tech providers are experiencing the fastest growth due to their deep specialization.

Capitalizing on the AI Partner Opportunity

To capitalize on the US$267 billion opportunity, partners must cultivate specialized data and AI knowledge, industry-specific solutions, and comprehensive implementation skills. According to Canalys (now part of Omdia), 47% of customers rely on partners for AI implementation, underscoring the need for expertise to bridge talent and knowledge gaps. Partners that invest in developing these capabilities will be best positioned to capture market share in the expanding AI landscape.

The full analysis, including detailed breakdowns of the evolution from generative to agentic AI, vendor strategies, and the critical role of partners, is available in the comprehensive report. Download the report to gain insights into the AI partner opportunity and essential capabilities for capturing market share.

Stay ahead in the AI industry with insights, news, and trends from Omdia analysts. Assess the marketplace with our extensive insights collection and leverage unique access to market-leading analysts for deep industry expertise. Contact us or email our customer success team for further assistance.