News
AI Researcher Raises $13M for 3D Model Startup
Source: techcrunch.com
Published on May 27, 2025
Updated on May 27, 2025

AI researcher Matthias Niessner has raised $13 million for his startup, SpAItial, which aims to revolutionize the creation of interactive 3D environments using text prompts. This innovative approach builds on the foundation of AI models that generate realistic images from text, but takes it a step further by producing immersive 3D worlds.
Niessner, who previously co-founded Synthesia and held a position at the Technical University of Munich, has assembled a team of experts to bring this vision to life. The seed funding round was led by Earlybird Venture Capital, with additional support from Speedinvest and angel investors. This financial backing underscores the potential of SpAItial’s technology in transforming industries such as augmented reality, video game development, and digital twin creation.
The Vision Behind SpAItial
SpAItial’s mission is to create 3D worlds that behave like the real world, allowing users to interact with the environments in meaningful ways. The company released a teaser video demonstrating its technology, showing how a simple text prompt can generate a fully realized 3D room. This capability opens up new possibilities for applications ranging from virtual reality experiences to construction planning and robotic training.
A Team of Experts
The team at SpAItial includes Ricardo Martin-Brualla, formerly of Google’s Beam platform, and David Novotny, who led Meta’s text-to-3D asset generation project. Their expertise, combined with Niessner’s leadership, positions SpAItial to push the boundaries of what is possible with 3D modeling technology.
Competition and Market Potential
SpAItial is not alone in the quest to develop advanced 3D modeling solutions. Competitors like Odyssey, which recently raised $27 million, and World Labs, valued at over $1 billion, are also making strides in this field. However, SpAItial’s focus on quality and innovation sets it apart. The company is prioritizing revenue generation and strategic hiring to ensure it can deliver on its ambitious goals.
Potential Applications
The technology being developed by SpAItial has wide-ranging applications. Digital twins, for example, could revolutionize the way industries like construction and manufacturing operate. Augmented reality and video game creation are other areas where SpAItial’s models could have a significant impact. The ability to generate larger, interactive 3D spaces could also open up new opportunities in fields like architecture and urban planning.
Future Plans
SpAItial intends to license its foundation model to developers, allowing them to build on the technology and create new applications. The company is also working with early partners to explore how its APIs can be integrated into existing systems. Luke Rogers, formerly of Cazoo, is assisting with the business side of operations, ensuring that SpAItial’s innovative technology translates into commercial success.
As SpAItial continues to develop its text-to-3D technology, it is poised to become a major player in the 3D modeling industry. With its strong team, innovative approach, and significant funding, the company is well-positioned to shape the future of interactive 3D environments.