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AI Smart Glasses: Google, Samsung, Meta, Apple Face Off
Source: mk.co.kr
Published on May 26, 2025
Updated on May 26, 2025

AI Smart Glasses: The Next Tech Battlefront
The competition for AI smart glasses is intensifying as tech giants Google, Samsung, Meta, and Apple prepare to launch innovative devices. These AI smart glasses, equipped with advanced features like displays, cameras, and AI assistants, are set to redefine the wearable technology market. Google and Samsung have announced a partnership to develop smart glasses, while Meta and Apple are accelerating their efforts to stay ahead in this emerging field.
Google recently unveiled a prototype of its AI smart glasses at its annual developer event. The glasses feature small displays, cameras, and speakers, allowing users to interact with Google's Gemini AI assistant through voice commands. Samsung Electronics will handle the hardware production, while Gentle Monster, a luxury eyewear brand, will design the glasses. This collaboration aims to combine Google's AI expertise with Samsung's manufacturing capabilities to create a compelling product.
Meta's Dominance and Apple's Ambitions
Meta currently leads the smart glasses market with its popular Ray Ban smart glasses. However, Apple is quickly catching up. According to Bloomberg, Apple plans to advance the launch of its smart glasses with Siri from 2027 to the end of 2026. The company is already mass-producing prototypes, which include cameras, microphones, and speakers for various functionalities like real-time translation, navigation, and phone calls.
Meanwhile, Meta is expected to unveil its AI glasses with a display this year, possibly at the upcoming Meta Connect event. Reports suggest that the new Meta smart glasses will feature face recognition technology and cost over $1,000. Last year, Meta sold over 1 million units of its Ray Ban smart glasses, which integrate MetaAI. The company also showcased a prototype called "Orien" in September, demonstrating its commitment to innovation in this space.
The Advantages of AI Smart Glasses
AI smart glasses offer unique advantages over traditional wearables. Unlike XR headsets, which have faced challenges due to high prices and limited software, smart glasses provide a more accessible and practical solution. The integration of AI assistants allows users to keep their hands free while accessing information, communicating, and performing tasks. This hands-free experience is particularly valuable for activities that require constant attention, such as driving or working in dynamic environments.
Google and Apple are expected to leverage their ecosystems to enhance the user experience. For instance, Google's services like Gmail and Google Maps can be seamlessly integrated into the smart glasses, while Apple's ecosystem ensures compatibility with other Apple devices. However, Meta's lack of a smartphone ecosystem could be a limitation, despite its strength in design and market leadership.
Company Strengths and Challenges
Each company brings unique strengths to the table. Google's Gemini AI is fast, cost-effective, and capable of understanding most languages, making it a powerful tool for smart glasses. Samsung's expertise in hardware manufacturing complements Google's AI capabilities. Meta's design prowess and market leadership have made its Ray Ban smart glasses popular as fashion items. However, Meta's lack of a smartphone ecosystem could hinder its ability to compete with Apple and Google.
Apple's greatest strength lies in its ecosystem, which encourages customers to choose Apple products across various categories. However, Apple's AI model has been criticized for underperforming compared to competitors. As the competition heats up, each company will need to address its weaknesses while leveraging its strengths to gain an edge in the AI smart glasses market.
The Future of AI Smart Glasses
The AI smart glasses market is poised for significant growth as technology advances and consumer demand increases. With Google, Samsung, Meta, and Apple leading the charge, the competition is expected to drive innovation and improve the functionality of these devices. As AI integration becomes more seamless, smart glasses could become an essential part of daily life, transforming how we interact with technology and the world around us.
Industry experts predict that the market for AI smart glasses will continue to expand, with new players entering the field and existing companies refining their products. "AI smart glasses have the potential to revolutionize how we access information and communicate," said a tech analyst. "The competition among these tech giants will ultimately benefit consumers by driving innovation and improving the user experience."