AI Startups Automate Ad Operations

Startups are banking on AI agents to handle ad operations, attracting investor interest. Companies like Olyzon and Swivel are automating media buying, including line item trafficking, video ad rewriting, and budget reallocation.

These AI agents aim to be faster, cheaper, and more precise than human operators. Agentic AI startups have secured $700 million in funding in 2025, according to Crunchbase. Tech giants like Google and Salesforce are also introducing their own agents for marketing tasks. Gartner predicts that 33% of business software will use AI agents by 2028, indicating a move toward automation.

Sim Blaustein from 1745 Ventures noted that AI agents could replace traditional ad ops services. The question is whether these agents can achieve classic software margins or simply resemble the services they replace.

AI-Driven Ad Ops Startups

Here are five startups using AI agents to automate marketing tasks:

MarkeTeam

MarkeTeam provides AI agents to mid-market brands, integrating with systems like social media and ad platforms for trend monitoring, competitor analysis, and real-time optimization. The startup uses five AI agents for content creation, SEO, and brand management.

Brands it works with: Glassy Baby, Accessibility Accelerator, Kimberly-Clark, Dunkin’ Donuts, Kellogg’s, Vimeo, Cisco
Funds: Raised $3 million in seed funding in 2025
AI model: Trained on open-source models such as Meta’s Llama, Google’s Gemma, Qwen (developed by Alibaba Cloud)

Olyzon

Olyzon’s AI agents assist brands in planning and executing connected TV ads on platforms like Vizio. These agents identify target audiences and create media plans after receiving a campaign brief via chatbot. They also use brand assets from company websites to generate ad formats.

Brands it works with: PepsiCo, L’Oréal, Loewe, Mastercard, Nissan, Redbull, Ford, MG Motors, IKEA
Funds: Raised $5 million in a seed round in 2025
AI model: OpenAI, DeepSeek, Anthropic, and Olyzon’s proprietary tech

ProRata

ProRata has expanded into advertising, using AI agents for ad copywriting, creative matching, and campaign optimization within its search platform.

Brands it works with: Brands across insurance, travel, fashion, and consumer electronics; ProRata declined specify.
Funds: Raised $25 million Series A in 2024
AI model: Uses a mix of open-source large and small language models, including Meta’s Llama 3

[Startup Without Name]

The AI agents automate creative production and media buying for CTV ads. The Creative Agent generates video ads using brand images and videos from various sources. The Campaign Planner Agent suggests budgets and targeting. The Campaign Optimization Agent tests creative variants and reallocates budget based on real-time signals to maximize ROAS.

Brands it works with: Trident Coffee, Countryside Homes, Mondeca Design, and runs ads across Comcast’s Universal Ads, Channel 4, and ReachTV
Funds: Bootstrapped, with a $2.5 million seed round expected this fall
AI models: Google’s Veo 3, OpenAI, ElevenLabs, Suno, among others

Swivel

Swivel’s AI agents automate ad monetization for publishers, performing optimizations. Publishers set parameters for tasks like line item creation, which the AI automates. The agents also provide strategic recommendations to optimize yield.

Brands it works with: LG and Telly
Funds: $5.8 million in Series A funding in 2025
AI model: Developed in-house and trained on each client’s own data