AI: The Future of Shopping

Consumer behavior is predictably unpredictable, but AI is creating new ways for businesses to connect with people through engaging experiences on Google and YouTube. Content that speaks to individuals is key, so ads and shopping options are being reimagined for tailored exploration.
This requires speed and tech, now achievable with AI, which can transform advertising and shopping. In the last year, new generative AI applications have improved image generation and product curation. AI has also been integrated into campaign tools, simplifying data management.

There are opportunities to help businesses create relevant, interactive content tailored to each person’s interests. To get attention and influence, you need to be present from discovery to decision, and Google can help. People use Google for various questions and shop more than a billion times a day. Sometimes they know what they want, but they also discover new favorites. Consumers say they used Google or YouTube in about two-thirds of their purchases where a new brand, product or retailer was discovered.

Creators are a big part of these discoveries, building fan communities and driving watch time on YouTube. Online users are more likely to trust creator recommendations on YouTube compared to other platforms. People are watching content on TVs, and my team can help you reach YouTube’s audiences by improving ad relevance and creating better shopping experiences. For example, interactive ads can help viewers learn about products without leaving their viewing experience. Brands can also connect with creators through partnership ads.

On Search, AI Overviews, Circle to Search, and Lens give people new ways to express what they want. There are trillions of searches on Google annually, and with AI, the types of questions people can ask are expanding. This means more opportunities to connect with consumers through new kinds of questions. For example, the launch of AI Overviews has increased the volume of commercial queries. In the last year, ads in Lens, the new AI-powered Google Shopping, and 3D spins for ad images launched. Virtual try-on was expanded to dresses and integrated into ads. These are helping people shop what they see and get tailored recommendations.

Capturing people’s attention is a challenge, and helping you solve it is a priority. We want your feedback. Google Marketing Live will be broadcast live from our Bay View campus on Wednesday, May 21.