News
AI's impact: Transforming search and how businesses connect with customers
Source: ksl.com
Published on October 28, 2025
Core topic: AI impact on search and business
Keywords: AI-powered search, AI algorithms, search behavior, customer trust, AI optimization, SEO strategies, personalized answers, AI-driven search, AI tools, business visibility, digital marketing, AI search, AI impact, AI revolutionizing, AI search platforms
Main keywords: AI-powered search, AI algorithms, search behavior, customer trust, AI optimization, SEO strategies, personalized answers, AI-driven search, AI tools, business visibility, digital marketing, AI search, AI impact, AI revolutionizing, AI search platforms
Supporting n-grams: AI-powered search, AI search behavior, AI algorithms, customer trust, AI optimization, SEO strategies, personalized answers, AI-driven search, AI tools, business visibility
AI-Powered Search: A Paradigm Shift
Artificial intelligence is revolutionizing search, fundamentally altering how consumers discover businesses. The era of flipping through phone books or relying on friend recommendations is fading, replaced by AI algorithms that deliver personalized answers in seconds, tailored to location, habits, and preferences.
According to McKinsey & Company, half of all internet users are already leveraging AI-powered search. This shift is so significant that the consulting firm predicts $750 billion in consumer spending will be influenced by AI search by 2028. Businesses that fail to adapt risk a 20% to 50% decline in traffic from traditional search channels.
The Evolution of Search
The transformation of search has been rapid. We've transitioned from basic keyword searches to asking full, natural-language questions. AI's ability to understand context enables it to provide more specific and helpful results. Uzi Dvir, CIO of WalkMe, notes that AI-powered search will integrate into employee workflows, accelerating productivity by delivering relevant information quickly.
Brands must rethink their digital content and organic search strategies to maintain visibility on AI search platforms. Ignoring this shift could leave businesses struggling to compete in an increasingly AI-driven landscape.
The Significance of AI in Search
The shift to AI-driven search presents both challenges and opportunities. Businesses can leverage AI tools to connect with customers more effectively. Upward Engine, a digital marketing agency, emphasizes the importance of adapting to AI, voice, and intent discovery. They advocate for user-centric content that meets both human and AI expectations.
However, over-reliance on personalization could create filter bubbles, limiting exposure to diverse perspectives. Businesses must also be transparent about how AI gathers and presents information to maintain user trust.
Embracing AI for Competitive Advantage
To remain competitive, businesses must embrace AI. This means regularly auditing SEO strategies, staying informed about AI's influence on search behavior, and creating user-centric content. Upward Engine, founded in Utah, helps businesses navigate this changing landscape with AI optimization, SEO strategies, and web development.
Their principles—transparency, results, and loyalty—suggest a focus on measurable ROI and client satisfaction.
Challenges and Opportunities
While AI offers numerous advantages, it also presents challenges. Businesses must be aware of potential biases in algorithms and ensure their AI-driven strategies are ethical and transparent. Neglecting these issues could lead to a loss of customer trust and damage to brand reputation. Failing to adapt to AI search could result in a significant drop in website traffic and online visibility, directly impacting revenue.
On the other hand, companies that successfully integrate AI into their search strategies can unlock new opportunities for growth and innovation. By focusing on high-quality, user-centric content and optimizing their online presence for AI-powered search, businesses can attract more customers and increase their market share.
What's Next for Businesses?
To stay ahead, businesses should invest in AI-driven SEO and content strategies. They must prioritize relevance and context over traditional SEO keywords. Consulting firms like McKinsey suggest that brands should take action to improve visibility on AI search platforms.
The rise of AI in search is an irreversible trend. Companies that adapt proactively will thrive, while those that resist change risk being left behind.