Alexa+ Expands to Samsung TVs, BMW Cars, and More in 2026

Amazon's Alexa+ is set to expand its reach in 2026, integrating with Samsung TVs, BMW cars, and other devices, marking a significant step in the evolution of voice-controlled technology. This move aims to seamlessly blend smart home management, in-car assistance, and personal wellness tracking, enhancing user convenience and connectivity across multiple platforms.

The integration with Samsung TVs will allow users to control entertainment and smart home devices through natural voice conversations. For instance, users can ask Alexa to find new releases or adjust the thermostat directly from their TVs. This feature will be available on select Samsung TV models from 2021 to 2025, providing a unified experience for entertainment and home management.

In the automotive sector, BMW will showcase its new BMW iX3 model, an electric SUV equipped with the next generation of BMW Intelligent Personal Assistant, powered by Alexa+. This integration enables passengers to interact with the vehicle using natural language, controlling functions like temperature and accessing services such as music streaming and navigation. The technology, built on Alexa Custom Assistant (ACA), offers sophisticated interactions without the need for rigid commands.

Alexa+ Integration in Smart Homes and Wellness

Bosch is also set to launch new capabilities with Alexa+ in 2026, allowing users to control coffee machines through natural conversations. Starting with the Bosch 800 Series fully automatic espresso machine, users can personalize their coffee preferences as if talking to a barista, enhancing the home coffee-making experience.

In the realm of health and wellness, Alexa+ will help users manage their daily routines proactively. For example, Alexa can provide sleep and recovery updates in the morning and remind users to wind down in the evening by adjusting temperature, lights, and music. Partnerships with Oura, Withings, and Wyze will further enhance these wellness features, offering a comprehensive approach to personal health management.

Partnerships and Expanded Services

Amazon is partnering with various companies to expand Alexa+'s capabilities. Expedia, Yelp, Angi, and Square will build new agentic experiences, allowing users to discover and book services across travel, restaurants, home services, and personal wellness directly from Alexa+. Additionally, HERE Technologies and TomTom have integrated Alexa Custom Assistant into their mapping and location technology, providing an AI-powered in-vehicle navigation experience.

These integrations underscore Amazon's commitment to enhancing user experiences through innovative partnerships and advanced AI capabilities. As Alexa+ expands its footprint, it aims to become an indispensable assistant, whether at home, in the car, or on the go, ready to help with tasks that matter most to users.