Alteryx Appoints Michelle Huff as CMO

Alteryx, Inc., a leading AI and data analytics company, has appointed Michelle Huff as its new Chief Marketing Officer (CMO). This strategic hire underscores Alteryx's commitment to advancing its unified platform, Alteryx One, and driving its next phase of innovation and growth.

Huff brings over 25 years of experience in marketing and go-to-market strategies for technology companies. In her new role, she will oversee Alteryx's global marketing efforts, including product marketing, brand positioning, customer advocacy, and demand generation. Her appointment is expected to bolster the company's market momentum and business growth.

Huff expressed enthusiasm about joining Alteryx, highlighting the company's role in helping businesses derive value from their data through analytics, AI-driven automation, and data democratization. She plans to adopt a customer-first approach and focus on building effective marketing teams to support Alteryx's growth.

Prior to Alteryx, Huff served as CMO at UserTesting, where she played a pivotal role in the company's growth from a startup through IPO, acquisition, and merger. She also held key marketing and product roles at Act-On Software, Salesforce, and Oracle, with a strong focus on data management.

Andy MacMillan, CEO of Alteryx, praised Huff's leadership and ability to communicate value and positioning. He expressed excitement about the impact she will have on the company.