Alteryx Appoints Michelle Huff as CMO

Alteryx, Inc., an AI and data analytics company, has announced Michelle Huff as Chief Marketing Officer (“CMO”). She will be in charge of the company’s marketing strategy. This hire shows Alteryx’s focus on its unified platform, Alteryx One, and its next phase of innovation and growth.

Huff has over 25 years of experience in marketing and go-to-market strategies for tech companies. She will manage Alteryx’s global marketing, including product marketing, brand positioning, customer advocacy, and demand generation. The company wants to increase market momentum and business growth with Huff. Her appointment shows the company’s focus on growing its global presence, brand awareness, and customer engagement.

Huff said she is excited to join Alteryx. She says Alteryx helps companies get value from their data through analytics, AI-driven automation, and data democratization. She is ready to help Alteryx grow with a customer-first approach and a focus on building marketing teams.

Before Alteryx, Huff was CMO at UserTesting. She helped the company grow from a startup through IPO, acquisition, and merger, and strengthened customer engagement. She was also CMO at Act-On Software and held marketing and product roles at Salesforce and Oracle, focusing on data management.

Andy MacMillan, Chief Executive Officer at Alteryx, said that Michelle is a great leader. He appreciates her ability to communicate value and positioning. He is looking forward to the impact she’ll make at Alteryx.