News
Altman & Ive's AI Device: Teaser
Source: hollywoodreporter.com
Published on May 24, 2025
Updated on May 24, 2025

Altman and Ive Tease Revolutionary AI Device in Cryptic Video
OpenAI CEO Sam Altman and former Apple designer Jony Ive have released a nine-minute video teasing an unnamed AI device, sparking intrigue and skepticism across the tech community. The video, which avoids revealing any specifics about the device, showcases Altman and Ive discussing their vision for the future of human evolution through technology.
The teaser, directed by Davis Guggenheim and backed by Laurene Powell Jobs, features Altman and Ive strolling through San Francisco. The duo shares their mutual admiration and hints at a transformative gadget that will make users feel more “present,” though no details about its functionality or design are provided.
A Mysterious Collaboration
The video marks a significant collaboration between Altman, Ive, and Steve Jobs’ widow, Laurene Powell Jobs. This coalition has fueled speculation about the potential creation of an Apple-style family of AI devices. Ive’s hardware startup, OI, which was acquired by OpenAI in a share-swap deal, is believed to play a key role in the development of this mysterious gadget.
While the device remains shrouded in secrecy, industry experts suggest it could represent a new era in consumer AI technology. “This isn’t just about creating another gadget,” said an industry analyst. “Altman and Ive are hinting at something that could redefine how we interact with technology on a daily basis.”
Internet Reacts with Curiosity and Skepticism
The video has sparked a wave of reactions online, ranging from curiosity to mockery. Some viewers compared the teaser to an “engagement-party-style sizzle reel,” criticizing its lack of substance. Others, however, praised the video’s cinematic quality and the ambitious vision it presented.
“The teaser is clearly designed to provoke thought rather than provide answers,” said a tech journalist. “Altman and Ive are masters of creating hype, and this video is no exception.”
The Future of AI Devices
As the tech world awaits more information about the device, the video serves as a reminder of the growing influence of AI in consumer technology. With OpenAI at the forefront of AI research and Ive’s legendary design skills, the collaboration has the potential to reshape the industry.
“We’re on the cusp of a new era in AI,” said a technology expert. “If anyone can deliver on the promise of a device that truly enhances human evolution, it’s Altman and Ive.”
The video concludes with Altman and Ive hinting at a revolution, leaving viewers with more questions than answers. As the tech community speculates about the device’s capabilities, one thing is clear: Altman and Ive are determined to push the boundaries of what AI can achieve.