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AMD CEO Lisa Su: AI is Changing Hiring, Not Replacing Jobs
Source: cnbc.com
Published on January 7, 2026
Updated on January 7, 2026
AMD CEO Lisa Su recently emphasized that artificial intelligence (AI) is not slowing down hiring at the company but is transforming the types of candidates being recruited. Speaking at the CES conference in Las Vegas, Su highlighted that AMD is actively hiring, with a focus on individuals who "truly embrace" AI. This shift reflects the growing integration of AI into the company's operations, from chip design to manufacturing.
AI's Role in AMD's Growth Strategy
Su's comments come at a time when AI has become central to AMD's growth strategy. The company, which develops graphics processing units (GPUs) essential for training AI models and handling large workloads, is positioned at the heart of the AI boom. Despite competition from Nvidia, which dominates the AI chip market with over 90% share, AMD is carving out its niche by leveraging AI to enhance productivity and innovation.
"We're hiring people who are AI forward," Su stated, underscoring the company's commitment to AI-driven talent acquisition. This approach aligns with the broader trend of AI reshaping the labor market, as companies increasingly seek candidates with AI expertise to drive technological advancements.
AI and the Future of Work at AMD
Su's perspective contrasts with recent statements by Minneapolis Federal Reserve President Neel Kashkari, who suggested that AI could lead to slower hiring rates as companies become more efficient. However, Su argued that AI is augmenting capabilities rather than replacing jobs. With over 28,000 employees globally as of December 2024, AMD is expanding its workforce while prioritizing AI-savvy candidates.
The integration of AI into AMD's operations—from chip design to testing—highlights the technology's transformative potential. By enhancing productivity and enabling the development of more advanced products, AI is becoming a cornerstone of AMD's competitive strategy in the semiconductor industry.
As AI continues to evolve, its impact on hiring practices and workforce dynamics will likely become more pronounced. AMD's approach of embracing AI while expanding its workforce offers a glimpse into how companies can adapt to this technological shift, balancing innovation with job creation.