Apple's Affordable XR Headset Canceled?

Apple Shifts Focus from Budget XR Headset

Reports suggested Apple was developing a new XR headset, intended to be much cheaper than the $3,500 Vision Pro. However, these plans have reportedly been scrapped, with Apple turning its attention to other wearable projects.

Vision Pro's Iterative Upgrade

Following the Vision Pro's release, Apple was said to be working on a less advanced version, using simpler optics, to encourage wider adoption by lowering the price. But a more budget-friendly Apple headset may no longer be in development.

Bloomberg reports that Apple had initially planned a stripped-down model of the Vision Pro with a similar design. This idea was abandoned in favor of a more extensive redesign with a lighter frame, but that project is also on hold. Currently, Apple is focusing on a minor upgrade to the Vision Pro, keeping the existing design but using faster silicon. This updated model has been seen in a regulatory database and might be released later this year.

Smart Glasses as the Future?

The Vision Pro is technologically impressive, but it hasn't achieved mainstream success. Its bulky design and uncomfortable fit make it difficult to use for extended periods, whether for spatial computing or content viewing. Additionally, the limited amount of immersive content and a small software ecosystem have hindered its widespread acceptance. Furthermore, its appearance is perceived as strange.

Smart glasses, conversely, have gained social acceptance due to their conventional appearance. Apple seems to have recognized this trend and is now heavily investing in smart glasses instead of headsets. Meta has seen some success with its Ray-Ban Stories AI smart glasses, including models developed with Oakley. A next-generation version, featuring a built-in display and wrist-based controls, is now available.

Apple is reportedly following a similar path. Bloomberg indicates that Apple's initial smart glasses will include an onboard camera and will function with an iPhone, with a possible launch next year. By 2028, the company intends to introduce even more advanced glasses with a built-in display.