AR Gamification Platforms: 18% CAGR Through 2028
Source: coingeek.com
The augmented reality (AR) gamification platforms market is expected to grow significantly before 2030, driven by mobile advancements, 5G Internet, and demand for immersive experiences. A report by Grand View Research projects the industry to reach $97.76 billion in 2028. This represents an 18% compound annual growth rate (CAGR) from current levels of under $10 billion.
Key Growth Drivers
Technological advancements, especially in hardware, software, and cloud services, will be major growth drivers. Lower production costs are increasing the availability of AR devices, with wearable tech becoming more popular. Cloud-based AR development platforms are also on the rise, helping developers create gamified experiences. Companies like Snap Inc. and Niantic are gaining market share by offering AR toolkits.
Software improvements are facilitating the integration of AR gamification with wearable tech, and cross-platform interoperability is growing. The gamified AR market is expected to benefit from the broader AR/VR industry's growth, which is projected to exceed $50 billion in 2025. The number of active users of gamified AR platforms is predicted to reach 600 million by the end of the decade. The U.S. and Europe will be the largest growth regions, while the Asia Pacific market will experience the fastest CAGR.
New Applications
New applications will drive adoption of gamified AR. The retail and e-commerce sectors are expected to contribute the most to market capitalization through interactive treasure hunts and location-based challenges. Education and corporate training are also set to implement gamified AR services. Metaverse-based education is gaining corporate support, and VR in education is projected to increase significantly by the end of the decade. Healthcare, tourism, sports, and fitness are also identified as potential use cases.
Integration with artificial intelligence (AI) and distributed ledger technology (DLT) is expected to enhance the capabilities of AR gamified platforms.
UAE Workplace Transformation
A separate report indicates that workplaces in the United Arab Emirates (UAE) are expected to change due to emerging technologies. The Department of Government Enablement (DGE) reported that AI and extended reality (XR) technologies will transform workplaces. More UAE companies are using these technologies to gamify their workplaces. Early gamification efforts show promise, with surveys indicating that leaderboards, achievement badges, and staff competitions can improve job satisfaction.
Companies are using augmented and virtual reality tools to gamify employee experiences and foster competition. XR is also being used to improve remote work and provide training. There is optimism that XR advancements could make the traditional workplace obsolete by 2040. AI is also being used in hiring and to increase employee productivity. However, there are concerns about potential job losses due to AI automation. Ruba Al Hassan, DGE Director General of Strategic Affairs, emphasized the need for regulations to ensure responsible development and use of emerging technology.
Dubai's Digitization Efforts
Dubai is leading the UAE's push for digitization. Its digital asset regulations are considered a standard for other authorities in the UAE. The region has plans to build more data centers and introduce an AI learning initiative. New licensing and regulations are attracting global technology firms to Dubai, as the emirate seeks to diversify its economy. For AI to function effectively and securely, it needs to integrate an enterprise blockchain system to ensure data quality and ownership.