Asus Eyes Japan for AI PCs, US Tariffs a Risk

Source: asia.nikkei.com

Published on May 28, 2025

Asus Targets Japan for AI PCs

Asus, a Taiwanese PC maker, is optimistic about growth opportunities in Japan with its AI laptops, while also navigating potential tariff increases in the U.S. market.

Japan Expansion

Asus co-CEO S.Y. Hsu mentioned to Nikkei that Japan is considered a primary market for the company in 2025.

The global market outlook is influenced by potential tariffs, according to the co-CEO. Asus has been actively promoting AI personal computers.