AWE 2025 Auggie Awards and XR Hall of Fame Winners

The Augmented World Expo USA 2025 (AWE 2025) concluded with the much-anticipated announcement of the Auggie Awards, recognizing the best in XR and spatial computing. The event also celebrated the induction of ten pioneers into the XR Hall of Fame, highlighting their significant contributions to the industry.

This year's Best in Show winners included Snap Inc., Anywhere Bungee VR, and TRIP THE LIGHT by Dark Arts Software. These awards underscore the innovative advancements in augmented reality (AR) and virtual reality (VR) technologies showcased at the expo.

Virtual World Society Nextant Prizes

The Virtual World Society Nextant Prizes were presented by Tom Furness and Alvin Graylin, honoring Danny Pimentel with the Rising Star Prize and Jaron Lanier with the Legacy Prize. These awards recognize emerging talent and enduring contributions to the field of spatial computing and immersive technologies.

Auggie Awards: Celebrating XR Excellence

The Auggie Awards, a staple of the AWE since 2010, celebrated its 15th year by honoring 20 developers, brands, and creators for their outstanding achievements in XR. The awards spanned various categories, from art and film to healthcare and education, showcasing the breadth and depth of innovation in the industry.

2025 Auggie Award Winners

Best Art or Film – Non-Player Character Musical by Brendan Bradley
Best Campaign – OREO X PAC-MAN SUPERMARCADE by ARKx, Form & Fun, and Saatchi & Saatchi Germany
Best Climate Change Solution – Burn Zone: Immersive Truths from California's Wildfires by Lucid Reality Labs
Best Collaboration Tool – Campfire
Best Consumer App – Pencil! by 4th Wall Breakers
Best Content Creator(s) – Dilmer Valecillos XR YouTube Channel by Learn XR LLC
Best Creator & Authoring Tool – Niantic Studio
Best Developer Tool – Lens Studio by Snap Inc.
Best Education & Training Solution – XR Guru Healthcare Pathways Training by XR Guru
Best Enterprise Solution – Cactus by Auki Labs - Spatial AI for Retail by Auki Labs
Best Game or Toy – Spatial Ops by Resolution Games
Best Headworn Device – XREAL One Series by XREAL
Best Healthcare & Wellness Solution – Fundamental Surgery by FundamentalVR
Best Indie Creator(s) – Ferryman Collective
Best Interaction Product – Omni One by Virtuix Inc.
Best Location-Based Entertainment – AR in Google Maps for Paris Olympics by Rock Paper Reality & Google
Best Societal Impact – Sign Language Translator by Frame Sixty, LLC
Best Use of AI – Medical AI Agent by Lucid Reality Labs
Best Web3 Implementation – The Posemesh by Auki Labs
Start Up to Watch – Verse Immersive by Enklu

2025 XR Hall of Fame Inductees

The XR Hall of Fame welcomed ten new inductees in 2025, celebrating their pioneering work in the field. These individuals and organizations have played a pivotal role in shaping the XR industry, driving innovation, and inspiring future generations of creators and developers.

AWEUSA2025 also featured significant updates from exhibitors such as Snap, Qualcomm, Niantic Spatial, XREAL, and Lenovo, showcasing the latest developments in XR technology and its applications across various industries.

Industry Impact and Future Prospects

The AWE 2025 Auggie Awards and XR Hall of Fame inductions underscore the growing influence of XR technologies in shaping the future of digital interaction. As AR and VR continue to evolve, their impact on industries such as healthcare, education, entertainment, and retail is becoming increasingly profound.

Experts predict that the advancements recognized at AWE 2025 will pave the way for more immersive and interactive experiences, transforming how we work, learn, and engage with the world around us.

The Auggie Awards and XR Hall of Fame serve as a testament to the creativity and innovation within the XR community, inspiring continued progress and setting the stage for even greater achievements in the years to come.