AWE 2025 Auggie Awards and XR Hall of Fame Winners

Augmented World Expo USA 2025 has concluded with the announcement of the Best in Show winners: Snap Inc., Anywhere Bungee VR, and TRIP THE LIGHT by Dark Arts Software.

The Virtual World Society Nextant Prizes, presented by Tom Furness and Alvin Graylin, recognized Danny Pimentel (Rising Star Prize) and Jaron Lanier (Legacy Prize).

The XR industry celebrated the Auggie Awards, which have recognized XR and spatial computing achievements since 2010. This year, 20 developers, brands, and creators received Auggie Awards.

2025 XR Hall of Fame

Ten XR pioneers were inducted into the 2025 XR Hall of Fame for their contributions.

AWEUSA2025 featured news from exhibitors like Snap, Qualcomm, Niantic Spatial, XREAL, and Lenovo.

Auggie Award Winners

Best Art or Film – Non-Player Character Musical by Brendan Bradley

Best Campaign – OREO X PAC-MAN SUPERMARCADE by ARKx | Form & Fun | Saatchi & Saatchi Germany

Best Climate Change Solution – Burn Zone: Immersive Truths from California's Wildfires by Lucid Reality Labs

Best Collaboration Tool – Campfire

Best Consumer App – Pencil! by 4th Wall Breakers

Best Content Creator(s) – Dilmer Valecillos XR YouTube Channel by Learn XR LLC

Best Creator & Authoring Tool – Niantic Studio

Best Developer Tool – Lens Studio by Snap Inc

Best Education & Training Solution – XR Guru Healthcare Pathways Training by XR Guru

Best Enterprise Solution – Cactus by Auki Labs - Spatial AI for Retail by Auki Labs

Best Game or Toy – Spatial Ops by Resolution Games

Best Headworn Device – XREAL One Series by XREAL

Best Healthcare & Wellness Solution – Fundamental Surgery by FundamentalVR

Best Indie Creator(s) – Ferryman Collective

Best Interaction Product – Omni One by Virtuix Inc

Best Location-Based Entertainment – AR in Google Maps for Paris Olympics by Rock Paper Reality & Google

Best Societal Impact – Sign Language Translator by Frame Sixty, LLC

Best Use of AI – Medical AI Agent by Lucid Reality Labs

Best Web3 Implementation – The Posemesh by Auki Labs by Auki Labs

Start Up to Watch – Verse Immersive by Enklu