Climaty AI Lands $2M for Green Marketing Tech

Climaty AI Secures $2M Funding

Climaty AI, which is presenting itself as the world’s first climate and marketing technology company, has successfully secured $2 million in early-stage funding. The investment will be used to further develop its carbon-conscious marketing solutions, all powered by agentic AI.

The funding round was spearheaded by Turbostart, a global venture capital and accelerator fund, with contributions from AI experts and angel investors. This investment underscores the increasing interest in what Climaty AI has termed “CliMarTech,” a convergence of climate responsibility and marketing technology.

This proposition arrives as global advertising spend exceeds $1 trillion, with roughly 37 per cent being lost due to targeting inefficiencies, duplication, and ineffective creative content.

Agentic AI Ecosystem

Founded by Neel Pandya, previously the CEO of Pixis, Climaty AI is developing an Agentic AI ecosystem. The aim is to enhance campaign performance while simultaneously diminishing their environmental impact. Pandya stated that accountability will be a performance driver for successful brands, and that Agentic AI and sustainability are central to Climaty AI's mission.

The ecosystem will be structured as a self-optimizing marketing infrastructure. It will continually learn, adapt to objectives in real-time, and manage campaigns end-to-end, incorporating human oversight.

The platform is built around four Agentic AI-driven media agents: Campaign Builder, Creator, Optimizer, and Analytics. These agents work in unison to automate campaign planning, content creation, optimization, and measurement.

By minimizing manual inefficiencies, the system is intended to allow media planners to focus on strategic tasks. It also seeks to provide increased transparency, improved campaigns, and quantifiable results with inherent sustainability.

Ganesh Raju, the founder of Turbostart, noted that their support reflects a change in the expectations of marketers regarding technology. He said that future marketing platforms will unite performance with accountability, and that Climaty AI is establishing this benchmark with CliMarTech and Agentic AI.

Expansion Plans

Climaty AI has already conducted pilot programs with Opella, which have shown enhancements in marketing efficiency alongside a reduced campaign footprint. Their tools have undergone testing across various sectors, including EdTech, consumer healthcare, automotive, and FMCG, demonstrating their broad applicability. The company now intends to broaden its reach across APAC, EMEA, the UK, and North America, regions with rising demand for both sustainable and high-performance marketing solutions.