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DC Comics Rejects Generative AI in Storytelling and Artwork Forever
Source: theverge.com
Published on October 10, 2025
Updated on October 10, 2025
DC Comics Rejects Generative AI in Storytelling and Artwork
In a significant move, DC Comics has announced its firm stance against the use of generative AI in storytelling and artwork. The company emphasized that human creativity will remain central to its operations, addressing growing concerns about AI's role in creative fields.
President Jim Lee and SVP Anne DePies reaffirmed DC Comics' commitment to authentic human creativity. Lee stated that the company will not support AI-generated storytelling or artwork, aligning with fan expectations for genuine content.
Lee compared current AI concerns to past issues like the Millennium bug scare and NFT hype. He highlighted that audiences instinctively value authenticity and reject what feels artificial, reinforcing the importance of human-driven content.
"AI doesn’t dream. It doesn’t feel. It doesn’t make art. It aggregates it," Lee explained. This perspective underscores the belief that true creativity stems from human experiences and emotions, not algorithms.
DC Comics has historically required original artwork and faced controversies involving suspected AI use in comic book covers. These incidents led to the removal of the covers and influenced the company's stricter stance against AI.
Lee emphasized that while anyone can create a character, the essence of DC Comics lies in its unique universe and mythos. This distinctive environment ensures the brand's enduring appeal and differentiates it from AI-generated content.
This decision by DC Comics could set a precedent for other creative industries. As companies prioritize genuine artistry over AI-generated content, the focus on human creativity may become a defining trend in the future.