Draivi: How AI Powered This Fintech to €1M Per Employee

In today's competitive fintech landscape, efficiency is everything. One Finnish company, Draivi, has cracked the code, achieving an astounding €1 million in revenue per employee by leveraging artificial intelligence.

Solving the Right Problem

Draivi, a performance marketing company specializing in finance, faced a core challenge. Not every customer seeking financial products qualifies for them.

To achieve profitable growth, Draivi needed to pinpoint the right, eligible customers at the right moment.

Data-First Strategy

Draivi shifted to a data-centric approach, harnessing AI to identify and attract customers with the highest predicted lifetime value. The company built an internal platform that analyzes customer behavior to forecast long-term value.

Marketers can then move beyond basic conversion metrics, measuring the real, sustained value of each customer.

Power of Performance Max

Draivi fed existing and predictive customer lifetime data into Google's Performance Max. This AI-powered tool serves ads across all of Google’s channels.

This shift allowed the team to stop manual adjustments and instead let AI find people similar to their most valuable customers.

Broad Match Expansion

By incorporating broad match, Draivi targeted wider searches. This allowed the company to discover new, high-value searches they might have overlooked.

For example, someone looking to buy real estate overseas may require flexible financing, making them a relevant customer.

Global Expansion and Results

After proving successful in Finland, Draivi applied the same approach to new international markets. Germany and Spain are now performing even better.

One notable result is reaching over €1 million in revenue per employee. In 2022, Draivi had €9.3 million in revenue with 10 employees. By 2023, revenue surged to €17 million with 13 employees.

AI-Driven Culture

AI has become core to Draivi's culture, providing resources, content generation, and automation. These capabilities once required entire teams.

The company is exploring new AI features to further enhance its creative output.

Future Plans

Draivi plans to deepen its presence in high-growth markets like Germany and Spain. They are also investing more in data capabilities to continuously improve their marketing data platform.