Draivi's AI-Powered Growth: Finnish Fintech Achieves €1M Revenue Per Employee

In today’s data-driven world, businesses are constantly seeking ways to optimize their processes and maximize revenue. One Finnish fintech company, Draivi, has achieved remarkable success by leveraging artificial intelligence to identify and attract high-value customers, reaching an impressive €1 million in revenue per employee.

Identifying the Right Challenge

Draivi, a performance marketing company specializing in the fintech market, recognized that not all customers looking for financial products are eligible. The challenge was to pinpoint the right customers at the right time to ensure profitable growth.

Data-First System

The company built an AI-driven system to analyze customer behavior and predict long-term value. This platform helps marketers move beyond basic conversion metrics to focus on the true value of each customer.

Leveraging Google's AI Tools

Draivi fed existing and predictive customer lifetime data into Google's Performance Max. This AI-powered tool automatically finds people similar to their most valuable customers across Google's advertising channels.

This shift allowed the company to take calculated risks with ad spending. The Performance Max campaigns alone drove a 72% increase in revenue and a 58% increase in new users, while keeping advertising costs stable.

Expanding Reach with Broad Match

To reach even more relevant customers, Draivi incorporated broad match, discovering high-value searches they might have otherwise missed. Broad match's AI understood user intent, connecting them with suitable solutions.

Global Expansion and Impressive Results

After proving successful in Finland, Draivi expanded internationally, with Germany and Spain outperforming the home market. This strategic approach led to over €1 million in revenue per employee.

AI-Driven Culture

AI is a core part of Draivi's culture, providing access to creative resources, content generation, and automation. The company is exploring new AI features to further enhance creative output.

Future Plans

Draivi plans to deepen its presence in high-growth markets like Germany and Spain, while investing in data capabilities. This includes hiring a Head of Analytics to continuously improve their marketing data platform.