Endeavor Business Media Rebrands as EndeavorB2B

Endeavor Business Media Transforms into EndeavorB2B

Endeavor Business Media has officially rebranded as EndeavorB2B, marking a significant shift in its strategic focus toward enhancing B2B marketing solutions. The rebranding underscores the company’s evolution from a traditional media organization to a comprehensive B2B platform that integrates audience engagement, market intelligence, creative strategy, and data-driven technology. This transformation aims to help B2B organizations accelerate growth and achieve measurable business outcomes.

The new identity, EndeavorB2B, reflects the company’s refined mission to deliver precision, relevance, and lasting impact in B2B marketing. By combining its extensive portfolio of over 90 media brands and more than 45 in-person events, EndeavorB2B connects millions of professionals with valuable content, communities, and experiences. These connections are designed to influence buying decisions and drive meaningful results for clients.

A Strategic Shift in B2B Marketing

The rebranding is more than just a name change; it represents a broader vision for the future of B2B marketing. EndeavorB2B is positioning itself as a partner for marketers seeking to navigate the complexities of the modern B2B landscape. The company’s integrated platform offers a suite of services, including audience insights, content innovation, and data-driven solutions, all tailored to help B2B organizations thrive in competitive markets.

"Marketers are looking for partners who deeply understand their industries, can connect them with hard-to-reach buyers, and deliver personalized, scalable solutions," said Chris Ferrell, CEO of EndeavorB2B. "Our rebranding reflects our commitment to meeting these needs and driving success for our clients."

Expanding Beyond Media

Since its inception in 2017, Endeavor Business Media has grown from a media-focused company to a diverse provider of services, including events, research, marketing services, custom content creation, and continuing education. The decision to drop "media" from the company name was deliberate, as it no longer fully represented the breadth of offerings. EndeavorB2B now encompasses all aspects of the company’s capabilities, emphasizing its holistic approach to B2B marketing.

"Having ‘media’ in our name limited how people perceived our offerings," Ferrell explained. "The rebranding allows us to showcase our full range of services and our commitment to driving growth through meaningful connections."

Building Lasting Value Through Partnerships

Amanda Landsaw, Chief Marketing Officer of EndeavorB2B, highlighted the company’s focus on creating lasting value through partnerships built on trust, insight, and progress. She noted that the B2B landscape has evolved significantly, with buyers making decisions long before engaging with sales teams. EndeavorB2B aims to help brands connect with buyers in those critical moments by delivering authentic engagement and building trust.

"Buyers aren’t waiting to be sold to; they’re actively seeking information and making decisions independently," Landsaw said. "Our goal is to help brands be present in those moments with content that resonates and drives action."

A Comprehensive B2B Platform

EndeavorB2B’s integrated platform combines buyer audiences, market intelligence, creative strategy, content innovation, and data-driven technology to create a seamless experience for clients. By leveraging these tools, B2B organizations can enhance their marketing efforts, connect with target audiences, and achieve measurable results. The platform is designed to adapt to the changing needs of B2B marketers, ensuring that EndeavorB2B remains a trusted partner in their success.

With over 7,500 clients across various industries, EndeavorB2B continues to deliver results through research, content, and marketing services. The company’s focus on knowledge, connections, and tools enables B2B professionals to navigate the challenges of the modern business environment and achieve their growth objectives.

Looking Ahead

The rebranding to EndeavorB2B marks the beginning of a new chapter for the company. As it continues to evolve, EndeavorB2B is committed to driving innovation in B2B marketing and helping organizations achieve their goals. By staying at the forefront of industry trends and leveraging its comprehensive platform, EndeavorB2B is poised to shape the future of B2B marketing.

"This is an exciting time for us and our clients," Ferrell concluded. "We’re not just changing our name; we’re redefining what it means to succeed in B2B marketing."