Endeavor Business Media Rebrands as EndeavorB2B

Endeavor Business Media Becomes EndeavorB2B

Endeavor Business Media has rebranded to EndeavorB2B, underscoring its evolution and dedication to helping marketers succeed in the current B2B environment. The new name shows a refined focus on how EndeavorB2B combines buyer audiences, market intelligence, creative strategy, content innovation, and data-driven technology into an integrated platform. The goal is to help B2B organizations accelerate growth and deliver measurable business results. This strategic change mirrors the company’s broader vision for B2B marketing, emphasizing precision, relevance, and lasting impact.

With a portfolio that includes over 90 media brands and more than 45 in-person events, EndeavorB2B connects millions of professionals with content, communities, and experiences. These connections help shape buying decisions.

Executive Commentary

CEO Chris Ferrell stated that the rebrand marks the next phase in the company’s commitment to transforming B2B marketing. He noted that marketers seek partners with deep industry knowledge who can connect them with buyers and deliver personalized solutions.
"Marketers are looking for partners who deeply understand their industries, can connect them with hard-to-reach buyers, and deliver personalized, scalable solutions that keep their brands top of mind and their pipelines full," said Ferrell.

Ferrell added that Endeavor began as a media company in 2017 through acquisitions and has since grown beyond media to include events, research, marketing services, custom content creation, and continuing education. By creating connections, EndeavorB2B provides organizations with the tools for success in competitive markets.

CMO's Perspective

Amanda Landsaw, Chief Marketing Officer of EndeavorB2B, said the company is reaffirming its commitment to creating lasting value through partnerships. These partnerships are based on trust, insight, and progress, aligning with the changing needs of B2B organizations and marketers.
"As a fellow marketer, I know how much things have changed," said Landsaw. "Buyers aren’t waiting to be sold to, they’re out there listening, learning, and making decisions long before a form gets filled out. Our job is to help brands show up in those moments. Not just with exposure, but with authentic engagement that builds trust and drives action."

EndeavorB2B, located in Nashville, enables B2B professionals through knowledge, connections, and tools. The company works with over 7,500 clients across industries, delivering results through research, content, and marketing services.

Ferrell also noted that having "media" in the company name no longer fully represented their client offerings. Endeavor Business Media will still refer to the media division, but the company name needed to be more expansive to encompass all offerings. This evolution brings together capabilities, vision, and focus to drive growth through meaningful connections.