Enhance AI Models with TV Outcomes Data

Unlock AI Innovation with TV Outcomes Data

As the foremost provider of TV outcomes measurement, EDO collaborates with both advertisers and media partners to foster innovation in AI. Our continuously updated TV advertising and outcomes database offers unmatched insights into audiences, media, and creatives, leading to measurable results, whether you’re developing Vertical AI optimization models, deploying Large Language Models (LLMs), or constructing custom agents.

EDO for LLMs

By leveraging Model Context Protocol (MCP), EDO for LLMs empowers your company’s in-house LLMs with extensive insights derived from Convergent TV occurrences and their corresponding outcomes. This provides your Large Language Models with structured, predictive TV outcomes data from EDO’s premier Convergent TV ad database to enable more informed media planning.

EDO for Vertical AI Models

With a customizable Data Stream that delivers comprehensive and continually refreshed TV outcomes data, EDO for Vertical AI Models enhances your Vertical AI models and optimization algorithms. The Model Context Protocol (MCP) builds reference implementations that enable your LLMs and agents to contextualize and analyze TV outcomes data.

You can enhance your organization’s AI investments with rich ad engagement insights across numerous industries and thousands of brands. Gain real-time insight into share of spend and voice, alongside your media plan’s networks, programs, dayparts, and pod positions, eliminating the typical delays associated with competitive reporting. EDO’s structured reports and analysis provide your team and training data with AI-ready inputs, bypassing the need to manage cumbersome, disparate data tables.

Unlike traditional TV analytics, which offer basic ad monitoring, EDO For AI Models delivers machine-readable competitive intelligence designed for AI consumption. Your LLMs and algorithms gain consistent access to Convergent TV ad intelligence at scale, presenting a complete and current view of performance across both streaming and linear TV. With over a decade of syndicated TV performance benchmarks and insights readily available from our constantly updated database, you can confidently navigate media scenarios. By optimizing programmatic bidding based on actual consumer behaviors, you can maximize yields. Your AI optimization models can utilize EDO reports and data to spot seasonal trends, audience migration patterns, and optimal timing strategies.

For more than 10 years, EDO has trained its Vertical AI models utilizing our extensive TV ad database, encompassing over 300 million airings and trillions of impressions, all evaluated for their consumer engagement lift. Now, partners have the opportunity to train their AI models using the same dataset. Prominent programmatic partners already utilize EDO for Vertical AI Models to improve aspects from yield optimization to audience planning. Shutterfly used EDO for Vertical AI Models, resulting in a substantial increase in Return On Ad Spend (ROAS) in a short period. By pinpointing its most advantageous Designated Market Areas (DMAs) with predictive outcomes data and integrating this market intelligence into a purpose-built algorithm with their programmatic partner, Chalice AI, the brand achieved a significant boost in ROAS and a marked decrease in Customer Cost-per-Acquisition (CPA).

Build the most intelligent AI model in your field using TV's most detailed outcomes database. Want to add predictive TV outcomes data? Learn about our full platform subscription.