Enterprises Increase AI Investments Despite Accuracy Concerns: Key Takeaways

Source: techcrunch.com

Published on October 12, 2025 at 09:17 AM

Businesses are increasingly embracing artificial intelligence, but recent events highlight the challenges of deploying this technology responsibly. Despite the risks, enterprises are betting big on AI to drive efficiency and revenue.

Major Deals Signal Growing Confidence

This week saw significant activity in the AI space. Zendesk introduced AI agents designed to resolve the majority of customer service issues. Anthropic and IBM announced a strategic partnership. Deloitte also revealed a deal with Anthropic, and Google launched a new AI platform for business use.

Accuracy Issues Emerge

Still, the path to AI adoption isn't without its obstacles. The Deloitte announcement coincided with news that the firm had to issue a refund to the Australian Department of Employment and Workplace Relations. The issue? A report contained AI-generated inaccuracies, also known as hallucinations.

Enterprise vs. Consumer Applications

While AI companies may eventually profit from consumer-facing apps, enterprise deals provide a more immediate revenue stream. On the Equity podcast, experts discussed these developments, contrasting them with news about OpenAI's Sora app. The focus is shifting towards practical business applications.

Holding AI Accountable

The Australian government's response to Deloitte's inaccurate report sends a clear message. Companies must be accountable for the output of AI models. It's not enough to simply feed data into a model and present the results without verification.

Customer Service Automation

Zendesk's new tools aim to automate a large portion of customer service, potentially reducing the need for human agents. Startups are developing comprehensive customer service suites using voice agents and language models for emails and texts. This could address the common problem of slow or inefficient customer service.

Adoption Challenges Remain

Here's the catch: the success of these technologies depends on their adoption and consistent use by businesses. In the past, similar technologies have been implemented but then neglected, leading to poor customer experiences. The key will be maintaining and updating these systems to ensure they remain effective.

Future of AI in Business

Ultimately, these developments suggest that AI will play an increasing role in business operations. However, companies must prioritize accuracy and accountability to avoid the pitfalls of relying on unverified AI-generated information. The future of AI in business hinges on responsible implementation and continuous improvement.