EU Competitiveness Boost: Personalized Advertising
Source: blog.google
Published on May 26, 2025
A new economic report has found that personalized advertising brings in €100 billion annually in added sales for EU businesses, contributing €25 billion to GDP and supporting 570,000 jobs.
The study from Implement Consulting Group, commissioned by Google, looks at how personalized advertising drives European competitiveness while funding diverse online services for consumers.
Key Findings
The report emphasizes the need for a simplified and streamlined policy framework that prioritizes innovation, balanced with consumer protection, to maintain and enhance these economic benefits.
It follows another recent EU survey on personalized ads and SMBs.