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EU's New AI Strategy: Aims to Boost Competitiveness Across Sectors

Source: euobserver.com

Published on October 8, 2025

Updated on October 8, 2025

A visual representation of the EU's AI strategy across various sectors

EU Unveils Ambitious AI Strategy to Bolster Competitiveness

The European Union has announced a sweeping new strategy to position itself as a global leader in artificial intelligence (AI). The initiative, spearheaded by the European Commission, focuses on widespread AI adoption across key industries, aiming to enhance competitiveness and drive innovation in sectors ranging from healthcare to manufacturing.

At the heart of the strategy is an 'AI-first' approach, encouraging companies and public entities to prioritize AI solutions. This shift is intended to address challenges by integrating AI into core processes, ensuring Europe remains a major player on the global stage.

The Urgent Need for AI Integration

A recent report underscored the critical role of AI in boosting productivity. Former European Central Bank chief Mario Draghi warned that failing to incorporate AI into industries could hinder growth. Generative AI, in particular, holds significant potential to revolutionize sectors like pharmaceuticals, where it can accelerate drug discovery and development.

Sector-Specific AI Initiatives

The EU's plan includes sector-specific initiatives designed to maximize the impact of AI. For healthcare, AI-powered screening centers will be established to improve diagnostic accuracy and patient outcomes. In manufacturing, the focus is on creating a centralized data pool and accelerating the deployment of AI tools to streamline operations and reduce costs.

For the public sector, the European Interoperability Framework will be updated to guide AI use in public administration. This effort aims to ensure that AI technologies deployed in government services are reliable and efficient. An AI toolbox and technical/policy toolkit will also be developed to support public entities in integrating AI into their operations.

Broad Sector Coverage and Research Support

The strategy extends to other critical sectors, including robotics, defense, mobility, energy, agri-food, and culture. The commission will launch the Frontier AI Initiative to expedite AI processes and foster collaboration across these areas. Research will be supported through the Horizon Europe program, which has already allocated €50 million to advance AI technologies.

Workforce Training and SME Support

Recognizing the importance of a skilled workforce, the EU will establish the AI Skills Academy to provide specialized training in AI technologies. Small and medium-sized enterprises (SMEs) will receive support to adopt AI tools, with the AI Act ensuring regulatory compliance. An AI Act Service Desk and compliance tool will be set up to help businesses navigate the new regulations.

Future Revisions and Stakeholder Coordination

The proposed Digital Omnibus may revise these methods to simplify AI legislation. Meanwhile, the Apply AI Alliance, under the AI Board, will coordinate stakeholders, serving as a central hub for networking and monitoring AI trends. This coordinated effort aims to ensure that Europe remains at the forefront of AI innovation while addressing the ethical and societal challenges that come with its adoption.