FranConnect Taps New Execs, Elevates AI Chief Amid Growth Push

FranConnect Announces Major Executive Changes to Drive AI Innovation

FranConnect, a leader in AI-powered solutions for franchise and multi-location businesses, has announced significant changes to its executive team. On November 3, 2025, the company appointed several key executives, including a new Chief AI Officer, signaling a strategic focus on advanced technology and operational scalability.

Jaffrey Ali, previously the architect of FranConnect's AI strategy, has been promoted to the newly created role of Chief AI Officer. This move formalizes the company's commitment to machine-learning innovation, with Ali leading the development of cutting-edge generative models like Frannie AI™. Alongside Ali, FranConnect has brought in Charlie Zhang as Chief Financial Officer and Chief Operating Officer, and Mark Calvillo as Chief Product Officer. These appointments follow the recent addition of Adam Walton as Chief Customer Officer.

The Role of AI in FranConnect's Future

The creation of a dedicated Chief AI Officer position underscores FranConnect's focus on AI as a core strategic imperative. CEO Gabby Wong highlighted that the market is shifting towards smarter, faster, and more scalable solutions, and these leadership changes are a direct response to those demands. AI is no longer just a tool; it is central to FranConnect's future product roadmap and franchise success.

Zhang and Calvillo bring extensive experience to their roles. Zhang's background includes investment banking at Citigroup and private equity at Warburg Pincus, where he led global finance initiatives and drove significant revenue growth. Calvillo, with over 25 years in the franchising and restaurant industry, joins from Restaurant365, where he managed hyper-growth periods and multiple acquisitions. Their appointments signal FranConnect's ambition for aggressive expansion and rigorous financial management.

Strategic Implications for the Franchise Industry

FranConnect's leadership overhaul reflects a broader industry trend where advanced algorithms are becoming central to corporate strategy. By institutionalizing the Chief AI Officer role, FranConnect is positioning AI as the backbone of its future growth. Backed by private equity firm Serent Capital, the company is likely preparing for significant expansion, operational efficiency, and potential M&A activity.

The new executive team is built for scaling, with a focus on leveraging AI to drive innovation and operational excellence. FranConnect, which already serves over 1,500 brands and a million locations globally, is poised to lead the rapidly evolving franchise technology landscape rather than follow.

Future Outlook for FranConnect

These leadership changes position FranConnect to push the boundaries of what's possible for multi-location businesses. With Ali driving AI innovation and Zhang and Calvillo ensuring product innovation meets commercialization goals, the company is well-equipped to capture a significant market opportunity. Their focus on smarter decisions, optimized operations, and new growth opportunities could set a new industry standard for franchise brands.

For businesses reliant on FranConnect, this likely means more sophisticated tools and faster innovation cycles. The platform is solidifying its role as a critical enabler of expansion and profitability in the franchise ecosystem, ensuring that AI remains at the forefront of its offerings.