Google Ads: New AI Agentic Capabilities
Source: blog.google
Google Ads Introduces Agentic Capabilities
Google Ads announced agentic capabilities for marketers, building on research to create more intelligent, agentic, and personalized AI. Today’s marketer tackles data analysis, content creation, and campaign optimization to reach consumers across various platforms. To improve performance and reduce manual effort, agentic capabilities are being launched for marketers.
Agentic Capabilities
Following the introduction of the conversational experience in Google Ads, which has been used by over half a million advertisers, broader agentic capabilities will soon be available in Google Ads and Google Analytics. These tools will aid in onboarding, campaign creation, reporting, and troubleshooting, helping marketers optimize campaigns with confidence. Learning from datasets, landing pages, assets, and real-time performance, these tools help marketers achieve business goals.
In Google Ads, the agentic expert will provide personalized recommendations for new and existing campaigns, including keyword and creative suggestions, and can implement them. It can also suggest tailored ad groups with tightly themed assets. In Google Analytics, the data expert will proactively display insights and trends, enabling data exploration with visuals to improve decision-making. These capabilities will also assist marketers in resolving campaign issues.
Marketing Advisor
Marketing Advisor, an AI agent within the Chrome browser, is being developed to assist advertisers in managing marketing tasks. After installation and login, Marketing Advisor can understand a marketer’s goals. As a side panel, it offers step-by-step guidance on web pages. Marketing Advisor is designed to proactively help advertisers run assessments and identify strategies across their business. For example, it will recommend strategies across multiple lines of business, offering insights like seasonal trends. It can diagnose campaign problems or find new opportunities across Google Ads, Help Center, Google Analytics, and websites and CMS systems. For instance, Marketing Advisor streamlines tasks like tagging, identifying missing tags and offering to install them with permission.
Marketing Advisor will begin rolling out later this year.