Google Immersive Ads Expand, Partner with Roblox
Source: blog.google
Immersive Ads Expansion
Immersive Ads are expanding to additional publishers across AdMob and Ad Manager. Immersive Ads empower publishers to monetize content by enabling advertisers to connect with users through engaging content.
Engaging Gaming Experience
These ads are integrated into the gaming environment, such as billboard ads in virtual cities or ads on screens during virtual games, enhancing the overall experience.
Since testing began last year, implementation has been streamlined, and video formats have been introduced, creating additional possibilities for publishers and advertisers.
Roblox Partnership
The new collaboration between Roblox and Ad Manager is key to Roblox’s immersive advertising approach, allowing them to broaden Rewarded Video and other immersive formats to brands over the coming period.