Google Search AI Agentic Features

Google Search Labs Introduces Agentic AI in AI Mode

Google Search Labs has launched a groundbreaking experiment that integrates Agentic AI features into its AI Mode. This addition enables Google to assist users with everyday tasks, such as securing restaurant reservations, booking appointments for local services, and purchasing event tickets.

Availability and Access

The new Agentic AI features are currently available to users in the United States who are logged into their Google accounts. Users must opt-in to explore these capabilities, which are designed to simplify everyday local needs. According to Google, the initial focus is on restaurant reservations, with plans to expand to local service appointments and event tickets in the near future.

This functionality is accessible in the US, in English, to users aged 18 and over who are participating in Google Search Labs. To fully utilize the experience, users must be logged into a personal Google Account and have Web & App Activity enabled.

Robby Stein, VP of Product at Google Search, expressed enthusiasm about the expansion, stating that Agentic features in AI Mode for restaurant reservations are now available to all users in the U.S. who have opted into Labs. He encouraged users to try the feature by searching for dinner reservations with specific criteria, such as the number of people, date, time, location, and preferred cuisine.

How It Works

When users search for a dinner reservation with specific parameters, AI Mode scans various reservation platforms and websites to identify real-time availability at restaurants that match the specified criteria. The AI Mode then presents a curated list of restaurants with available reservation slots, providing direct links to the booking pages to finalize the reservation.

Future Expansion

Google plans to expand the Agentic AI features to include booking appointments for local services and purchasing event tickets. This move indicates Google's direction with AI Mode, aiming to allow users to complete tasks directly within Google Search. Businesses are advised to prepare their websites for this shift, as Agentic experiences are expected to play a significant role in the future.

Impact on Users and Businesses

The introduction of Agentic AI in AI Mode is expected to streamline the process of booking reservations and appointments, making it more convenient for users. Businesses, on the other hand, will need to ensure their websites are optimized for this new functionality to capitalize on the increased traffic and bookings.

Overall, this update marks a significant step forward in Google's efforts to integrate AI into everyday tasks, enhancing user experience and simplifying local needs.