Google Shopping: AI Vision Match & Virtual Try-On

Google Shopping has unveiled a suite of AI-powered tools designed to transform the way users shop for fashion and beauty products. These new features, which include vision match and virtual try-on capabilities, leverage Google’s advanced AI models and the Shopping Graph to provide immersive and personalized shopping experiences.

The vision match tool, now available to mobile users in the U.S., allows shoppers to describe a specific garment and uses AI image generation to find products that closely match their description. This feature, previously tested in Google Labs, helps users refine their search by suggesting available products that align with their mental image. Users can access vision match by searching for a garment with specific details and selecting the "Can’t find it? Create it" prompt or by tapping "Create & shop" in the Shopping tab.

For beauty enthusiasts, Google has enhanced its AR beauty try-on features with Gemini models, enabling users to virtually try on makeup inspired by celebrities, influencers, and trends. This feature is rolling out this week and allows users to explore full makeup looks, including lipsticks, mascaras, eyeshadows, and eyeliners from various brands. By searching for terms like "soft glam" or "spring makeup," users can virtually try on products and see how they look on their own faces.

The virtual try-on tool, initially launched for tops and dresses, has been expanded to include pants and skirts from various brands. This feature allows shoppers to visualize how garments look on diverse models, ranging from XXS to XXL, and helps them make more informed purchasing decisions. To use this feature, users can search for pants or skirts on Google Search or the Google Shopping tab and select results with a "try on" badge. Updated Machine Learning models ensure accurate length and styling, providing a complete look from top to shoes.

These AI-powered tools are part of Google’s ongoing effort to simplify the shopping process and help users turn their fashion and beauty visions into reality. By combining AI with the Shopping Graph, Google aims to provide a more seamless and personalized shopping experience, making it easier for users to find and purchase products that meet their specific needs.