Google Smart Bidding Exploration
Source: blog.google
Unlocking New Opportunities with Smart Bidding Exploration
Marketers who focus solely on past performance and immediate goals risk missing out on potential gains. Consider a mortgage lender already bidding on common search queries such as “mortgage” or “home loan.” Google's systems recognize that these queries generally align with their ROAS targets. But could they be capturing even more potential customers?
Introducing Smart Bidding Exploration
We're introducing Smart Bidding Exploration, a significant update to bidding strategies in over a decade. This tool empowers lenders with new, adaptable ROAS targets, enabling them to bid on a broader range of potentially valuable queries, like “how to buy a home.” Google AI can then identify new, qualified leads that might have been missed otherwise.
How it Works
Smart Bidding Exploration enhances features like AI Max for Search campaigns, ensuring eligibility for relevant searches. It actively seeks high-performing searches from diverse categories within a campaign. Campaigns using Smart Bidding Exploration experience, on average, an 18% increase in unique search query categories with conversions and a 19% increase in conversions.