Impact.com Alternatives for Partner Marketing

Partner Marketing Platforms

The partnership economy is expanding, including various collaborations. Managing these relationships needs the proper resources. While impact.com is a significant platform, others provide specialized features for affiliate, influencer, and partner marketing. Selecting the correct platform hinges on your objectives, such as growing influencer collaborations, handling B2B SaaS partnerships, optimizing payouts, or ensuring brand safety.

Partner marketing is a strategy where multiple parties collaborate to achieve marketing and business objectives. They increase their audience by combining resources and expertise. Each brand leverages the strengths of the other, creating a mutually beneficial scenario that enhances their market presence. Partner marketing uses various channels and workflows. Here’s a look at platforms for managing partnership programs.

Sprout Social

Sprout Social, named the 2024 #1 Best Software Product by G2, offers a social media management tool. Influencer Marketing by Sprout Social provides tools for partnership strategies involving creators and influencers. Influencer-led strategies are vital because their content is authentic. In a Q1 2025 Sprout Pulse Survey, 92% of marketers said sponsored influencer content achieves better reach than organic content. The survey also revealed that 83% of marketers find sponsored influencer content converts better than organic brand posts.

Sprout Social Influencer Marketing delivers tools to meet the demand for influencer content and measure its ROI. Powered by AI, it identifies influencers aligned with your brand to generate awareness and revenue faster. It streamlines the workflow, from discovery and vetting using features like Brand Fit Score and Brand Safety reporting, to managing outreach, contracts, content approvals and measuring influencer marketing ROI. By supporting influencer marketing and social media management, Sprout helps break down workflow silos, enabling you to maximize influencer content across networks, increasing reach and ensuring a consistent brand experience. This approach helps marketers manage partnerships, align creators with brand values and prove the impact of their influencer investments.

PartnerStack

PartnerStack focuses on building partner programs for B2B SaaS companies. It serves as an ecosystem designed to manage partner types, including affiliate, referral, and reseller partners, helping businesses accelerate growth through indirect channels. The platform automates aspects of partner management, from recruitment and onboarding to tracking performance and automating payments. PartnerStack includes a marketplace that connects SaaS companies with partners ready to promote B2B software.

Awin

Awin is an affiliate marketing network connecting advertisers with publishers. With over 30,000 advertisers and more than a million active publishers, Awin offers reach across sectors, including retail, travel, finance, and telecommunications. It operates worldwide, helping brands target global markets. The platform provides tools for advertisers and publishers, including campaign management, discovery tools, detailed reporting, tracking, and various payment options. There’s a small application fee for publishers, but the platform’s features provide the resources needed for traditional affiliate marketing.

CJ Affiliate

CJ Affiliate (formerly Commission Junction) connects advertisers with publishers. They cater to industries and support advertisers of all sizes, offering tools and analytics for program management and optimization. CJ is known for its tracking capabilities and detailed reporting suite, allowing advertisers to gain insights into performance using analytics. CJ also provides features like placement marketplaces, deep link automation, and API access for developers.

Rakuten Advertising

Rakuten Advertising is an affiliate network often associated with retail brands. They offer tools and services designed to help advertisers and publishers forge partnerships. Rakuten emphasizes quality, curating its network to include retailers and brands, ensuring opportunities for publishers. Key features include multi-touch attribution, tracking technologies, and AI-driven partner recommendations. Rakuten also provides strategic services and support to help clients optimize their affiliate programs. Rakuten integrates with other marketing channels and offers other placement opportunities, like on smart TVs.

Everflow

Everflow offers tools to manage and track performance across partnership types, including affiliates, influencers, referrals, and strategic partnerships. It emphasizes tracking, analytics, and reporting capabilities, allowing users to measure performance and optimize campaigns. The platform integrates with tools, including CRMs and e-commerce platforms like Shopify, pulling data into a centralized dashboard.

TUNE

TUNE is a SaaS platform focused on building, managing, and growing partner programs. It caters to businesses managing affiliate, influencer, mobile app, and other types of performance-based partnerships. TUNE emphasizes customization and control, offering APIs and configurability to meet specific business needs. The platform provides real-time tracking, reporting, and payment processing across web and mobile. It allows businesses to manage partner relationships directly, offering features for onboarding, communication, and providing partners with promotional tools and performance data.

Partnerize

Partnerize offers a SaaS-based Partner Management Platform (PMP) designed for enterprises to automate and manage the lifecycle of their partnerships. This includes affiliates, influencers, brand alliances, and more. Partnerize uses AI-driven insights for predicting results, optimizing performance, and discovering partnership opportunities. The platform provides real-time data, commissioning flexibility, tracking, brand safety controls, and fraud prevention capabilities. It aims to help brands scale their programs globally while maintaining control and transparency.

GRIN

GRIN is a creator management platform engineered for direct-to-consumer (DTC) e-commerce brands leveraging platforms like Shopify. It focuses on managing relationships and campaigns with influencers and creators. GRIN streamlines creator discovery, relationship management, product seeding, content tracking, and performance analysis. The platform emphasizes authenticity, helping brands find creators who use their products. It integrates directly with e-commerce platforms to manage discount codes and track sales generated by creators. Features include content management, rights management, and reporting tailored to the needs of e-commerce brands running influencer programs.

Upfluence

Upfluence is an influencer marketing platform that utilizes AI to help brands discover, contact, manage, and analyze collaborations with influencers across social media networks like Instagram, TikTok, YouTube, and Twitch. It has a database of influencers with search filters based on keywords, demographics, engagement rates, and more. Beyond discovery, Upfluence offers tools for campaign management, including outreach automation, content approval workflows, and performance tracking. It also provides features for payment processing and affiliate influencer marketing, allowing brands to manage performance-based influencer campaigns.

Selecting the ideal platform depends on your partnership goals, target audience, and the types of partners you work with—be they affiliates, B2B resellers, or social media creators. Each tool offers advantages, from e-commerce integrations to B2B network access or global affiliate reach. As influencer-led strategies become central to marketing, platforms that prioritize creator discovery, management, and measurement will become necessary to scale partnerships. It requires a solution that automates workflows and provides insights needed to foster connections and measure the ROI of your partnerships. Learn more about how Sprout Social Influencer Marketing manages the lifecycle, from executing data-driven strategies to proving the value of your creator collaborations.