News
Indie Agency Gets New Leaders
Source: adage.com
Published on September 30, 2025
Updated on September 30, 2025

Indie Agency Announces New Leadership Team
The indie agency has unveiled a significant leadership transition, appointing Amy Ferguson and Peyton Sutton as the new heads of the organization. This strategic move comes as the agency aims to strengthen its creative direction and expand its influence in the industry.
Amy Ferguson, who previously held a key position at Special U.S., brings a wealth of experience to her new role. Her background in strategic planning and creative innovation is expected to drive the agency's growth and success. Peyton Sutton, known for his leadership skills and industry insights, will complement Ferguson's expertise, ensuring a balanced and dynamic leadership team.
The leadership transition is part of the agency's broader strategy to adapt to the evolving market landscape. By leveraging the strengths of Ferguson and Sutton, the agency aims to enhance its service offerings and deliver innovative solutions to its clients. This move is also expected to attract new talent and foster a culture of creativity and collaboration within the organization.
Industry experts have welcomed the appointment, highlighting the potential for the agency to make significant strides under the new leadership. "This is a bold and strategic move that reflects the agency's commitment to growth and innovation," said an industry analyst. "With Ferguson and Sutton at the helm, the agency is well-positioned to navigate the challenges and opportunities in the market."