Lenskart Invests in Ajna Lens for Smart Glasses

Lenskart has announced a strategic investment in Ajna Lens, a Mumbai-based startup specializing in extended reality (XR) and spatial computing. This partnership aims to accelerate the development of AI-driven smart glasses, blending cutting-edge technology with consumer-centric product design.

The collaboration highlights Lenskart’s growing focus on smart eyewear, following the December 2024 launch of Phonic, its audio-enabled smart glasses. By integrating Ajna Lens’s expertise in mixed reality and spatial computing, Lenskart seeks to create smart glasses that are both functional and stylish, catering to evolving consumer preferences.

Ajna Lens, founded in 2014, has established itself as a leader in immersive XR technologies, including its flagship product, the AjnaXR mixed reality headset. The company’s work spans industries such as defense, education, and enterprise, with a mission to bridge the gap between the physical and digital worlds.

Peyush Bansal, Co-Founder and CEO of Lenskart, emphasized the significance of this investment, stating, “This marks the next phase in our smart glass journey. By combining Ajna Lens’s technological prowess with our design expertise, we aim to revolutionize the smart eyewear market and make these innovations accessible to consumers worldwide.”

Lenskart, with its omnichannel retail presence in 14 countries, plans to leverage its extensive network and customer insights to develop smart glasses that align with modern lifestyle needs. The company’s goal is to create products that are not only technologically advanced but also aesthetically appealing and user-friendly.

Ajna Lens expressed enthusiasm about the partnership, noting that Lenskart’s design capabilities and market reach will play a critical role in bringing smart eyewear into the mainstream. The collaboration is expected to position India as a global leader in wearable technology, driven by the fusion of homegrown innovation and global ambition.

The investment reflects a broader trend in the tech industry, where companies are increasingly focusing on wearable devices that seamlessly integrate technology into everyday life. As Lenskart and Ajna Lens advance their joint efforts, consumers can expect to see more innovative products that redefine the boundaries of smart eyewear.