News
Market Logic and Zappi Partner to Revolutionize AI-Driven Innovation
Source: usatoday.com
Published on January 8, 2026
Updated on January 8, 2026
Market Logic Software and Zappi have announced a strategic technology partnership aimed at accelerating innovation through AI. This collaboration integrates advanced AI capabilities from both companies, enabling enterprises to develop and test new product concepts more efficiently. The partnership is expected to redefine how modern teams leverage insights to drive growth and success in a rapidly evolving market.
Background
Market Logic Software, a leading SaaS provider of market intelligence and insights solutions, has been helping consumer-focused brands like Unilever, Vodafone, Bayer, and Tesco transform into insights-driven businesses for over 15 years. Zappi, recognized as the Best Marketing Insights Platform by the MarTech Breakthrough Awards in 2023 and 2024, specializes in delivering connected insights that enable faster, smarter, consumer-driven decisions.
Zappi’s commitment to sustainability and innovation has earned it accolades from Fast Company, Comparably, and Great Place to Work. With over 300 employees across 13 countries and offices in Boston, London, and Cape Town, Zappi’s impact extends globally.
The Deal
The partnership between Market Logic and Zappi is centered around an AI-to-AI integration that links their powerful AI platforms. This integration allows for seamless data exchange and analysis, enhancing the product innovation process. Market Logic’s DeepSights AI agents continuously monitor and synthesize market research, news, and operational data, enabling accelerated concept generation and informed decision-making.
Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic Software, highlighted the importance of this partnership, stating, “Our collaboration with Zappi underscores our commitment to operating within an intelligence ecosystem that empowers customers to create robust and differentiated propositions at scale.”
Impact
The integration of Market Logic’s and Zappi’s AI capabilities is expected to significantly reduce time to market for new products and increase the likelihood of success. By leveraging real-world respondent solutions, enterprises can validate great ideas efficiently, ensuring that only the most promising concepts move forward.
Steve Philips, Founder and Chief Innovation Officer of Zappi, emphasized the competitive advantage of this partnership, noting, “The real competitive advantage today isn’t individual tools – it’s how well your insights ecosystem works together. This partnership shows how agentic AI makes seamless integration possible at enterprise scale, unlocking the full value of existing data.”
As the AI solution landscape continues to expand, seamless integration and data exchange are becoming increasingly critical. Market Logic’s partnership strategy focuses on building an ecosystem of best-in-class AI that empowers enterprises to transform end-to-end workflows.
Daniela Zuin, CMO of Market Logic Software, commented on the potential of this collaboration, saying, “Through AI-to-AI integrations, enterprises can now enrich their product innovation process with a comprehensive data ecosystem. This partnership is a pivotal shift in how organizations execute insights-driven innovation.”
This partnership not only accelerates innovation but also aligns with broader industry trends towards sustainable and equitable business practices. Zappi’s commitment to net-zero emissions and fostering an equitable workplace further highlights the holistic approach both companies are taking to drive positive change in the market.