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MBC Virtual Live Festival: Isegye Idol Shines, Blurring Reality

Source: kmjournal.net

Published on October 19, 2025 at 07:12 AM

The MBC Virtual Live Festival 2025 kicked off, showcasing the growing convergence of virtual and real-world entertainment. Isegye Idol's performance stole the show, demonstrating the increasing popularity and technical sophistication of virtual idols.

Virtual Meets Reality

The festival, held at Seoul’s Sangam Culture Square, featured both virtual and real idols sharing the same stage. Isegye Idol (ISEGYE IDOL) captivated the audience with performances of their new songs and signature track, “Stargazers.”

The audience reacted enthusiastically, flooding online chats with praise for the seamless blend of virtual and physical performance. Many expressed amazement at the realism, blurring the lines between virtual creations and real performers.

Technology Enhancing Entertainment

The show utilized real-time rendering and motion capture. This allowed digital characters to move naturally, creating an immersive experience. Many audience members likened the performance to watching a live anime concert or a high-quality K-pop show.

The event combined MBC’s broadcasting expertise with Coupang Play’s streaming capabilities. This showcased how technology can push the boundaries of K-pop and entertainment as a whole.

A New Era for K-Culture

Industry experts suggest virtual idols are transitioning from a niche subculture into mainstream entertainment. The festival demonstrated that virtual idols can cultivate dedicated fanbases. These fans actively engage through live chat and social media, creating a sense of community.

Day 2 of the festival promised further exploration of the virtual idol scene. Performances by PLAVE, KISS OF LIFE, Koyote, and YENA were scheduled, with a special collaboration between PLAVE and Naevis anticipated.

Redefining Idol Fandom

VLF 2025 highlighted the expanding role of technology in entertainment and idol culture. As virtual idols gain prominence, they are reshaping fan engagement and blurring the boundaries between the digital and physical worlds.