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Meta AI Advisor Sparks Controversy with Disinformation on Key Issues

Source: theguardian.com

Published on October 12, 2025

Updated on October 12, 2025

A graphic of Meta's logo with a question mark symbolizing controversy

Meta AI Advisor Sparks Controversy with Disinformation on Key Issues

Meta’s appointment of AI advisor Robby Starbuck has sparked widespread controversy due to his history of spreading disinformation. Critics argue that Starbuck’s views on shootings, vaccines, and transgender issues undermine Meta’s efforts to ensure fairness and safety in its AI systems.

Starbuck, who joined Meta in August as part of a lawsuit settlement, has been accused of sharing baseless claims online. His statements have falsely linked shooters to leftist ideologies and spread misinformation about vaccines, drawing sharp criticism from human rights organizations and online safety advocates. Additionally, his attacks on transgender individuals and diversity initiatives have fueled concerns about his influence within Meta.

Starbuck’s Controversial Views

Since taking on his advisory role, Starbuck has repeatedly shared misleading content. His claims about shootings and vaccines have been debunked by fact-checkers, yet he continues to promote these narratives. His online behavior has led to calls for Meta to address his role and the potential harm his views could cause to the company’s reputation and AI development.

"Starbuck’s appointment is a step backward for Meta," said Heidi Beirich, a prominent critic of extremist views. "His disinformation campaigns directly conflict with the company’s stated commitment to creating a safe and inclusive online environment."

Meta’s Silence Raises Questions

Meta has yet to publicly address Starbuck’s controversial statements, leaving critics and users questioning the company’s stance on disinformation and bias. The lack of response has fueled speculation about whether Meta is prioritizing political pressures over its responsibility to ensure fairness and accuracy in its AI systems.

"Meta’s silence is deafening," said Eric Bloem, an online safety advocate. "By allowing Starbuck to remain in his position, the company is sending a troubling message about its values and commitment to combating misinformation."

The Lawsuit and Settlement

Starbuck’s role at Meta came as part of a settlement after he threatened the company with a lawsuit. He claimed that Meta’s AI chatbot had made defamatory statements about him, though the details of the settlement, including any compensation, remain undisclosed. This has added to the scrutiny surrounding his appointment and the transparency of Meta’s decision-making process.

Broader Implications for AI Governance

The controversy surrounding Starbuck highlights the broader challenges of ensuring fairness and accountability in AI governance. As AI systems become increasingly influential, companies like Meta face growing pressure to address disinformation, bias, and the political pressures that can shape their decisions.

"This case underscores the need for greater transparency and accountability in AI governance," said a technology analyst. "Companies must be held to higher standards to ensure that their AI systems are fair, unbiased, and aligned with societal values."

The ongoing debate over Starbuck’s role is likely to continue as Meta navigates the complex intersection of technology, politics, and public trust.