Mod Op Expands AI Investment
Source: globenewswire.com
Mod Op announced a $10 million investment in AI solutions. This builds on an existing $5 million investment in AI research, development, and deployment, as well as enhancements to its technology.
This investment includes the formation of the agency’s Innovations Team. This team will focus on AI-driven initiatives that help clients scale, optimize workflows, and enhance creativity. The team will identify, develop, and implement AI-powered solutions that align with Mod Op’s mission to integrate AI into marketing and creative services.
Before the end of the year, Mod Op intends to invest another $1M in engineering, data science and technology platforms to iterate and expand features and functionality in their Gen AI and Predictive Analytics roadmaps.
Mod Op’s AI Audit
Mod Op launched ModSight AI to help brands assess their AI readiness and optimize their technology. The audit evaluates AI adoption, identifies improvements, and ensures companies have the right resources to maximize AI’s impact.
The AI Audit is one way Mod Op is helping businesses make informed decisions about their AI strategy.
Mod Agents and AI Solutions
Brand Agent is an intelligent assistant designed to analyze brand data, guidelines, and creative assets to generate insights, predict trends, and streamline the creative process. It features a ChatGPT-style user interface within a secure, enterprise-level AI environment. Mod Op has deployed over 50 client specific brand agents trained to adhere to clients’ unique brand guidelines, voice, tone, and key messages.
Brand Agent is one of five proprietary tools being tested with select clients. Other proprietary tools in development include an AI-powered system designed to aid organizations in optimizing workflows, aligning teams, and enhancing strategy, and a predictive analytics tool that leverages AI to identify emerging trends.
The agency’s overall AI investment efforts are guided by its AI Council, established in 2023 to evaluate AI tools and ensure compliance with ethical and legal standards. Mod Op is based in Miami, and has offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City, Panama, Cleveland, Calgary and Toronto, Canada. The agency delivers creative and strategic solutions for brands like Nestlé, Duracell, ExxonMobil, VTech® and LeapFrog®, Church & Dwight, Baha Mar, and more.
Mod Op is a marketing agency that merges AI, data science and creativity to deliver growth for clients. Mod Op services include strategy and execution for creative, communications, technology, digital media, and other digital marketing services.