New AI Tool Helps Contractors Dominate Local Search

AI Search Sync™ Revolutionizes Local Search for Contractors

Core6 Marketing, a digital marketing agency based in Monterey Bay, has introduced AI Search Sync™, a proprietary system designed to optimize contractors for AI-first search engines. This innovative tool targets platforms like ChatGPT, Perplexity, and Apple’s Siri, marking a significant shift in how local businesses are discovered online. By integrating structured data, content strategy, reviews, and local SEO signals, AI Search Sync™ ensures that AI platforms can accurately identify, trust, and recommend contractors when users search for local services.

The shift in consumer behavior is evident, as more homeowners are turning to AI assistants for recommendations rather than traditional search engines. Phil Fisk, CEO and founder of Core6 Marketing, highlighted this change: "Homeowners aren’t Googling 'plumber near me' anymore. They’re asking their phones, 'Who’s the best plumber in Salinas?' And AI assistants are delivering one or two answers—not ten. If your business isn’t at the top of that list, you’re invisible."

The Importance of AI-Assisted Search

The rise of AI-assisted search is not a fleeting trend. Industry analysts predict that by 2026, over 50% of local service-related searches will be conducted through AI assistants. This shift requires contractors to adapt their digital strategies to remain visible. Fisk compared this change to the impact of Google Maps on local SEO, emphasizing that small businesses have an advantage due to their agility in adapting to new technologies.

For contractors, this means focusing on maintaining excellent reviews, structured content, and content authority to build trust with AI systems. However, this transition also brings ethical considerations. As AI becomes more influential in consumer decisions, there is a risk of bias or misrepresentation if the data fed into these systems is inaccurate or incomplete. Marketing agencies and contractors must ensure their digital footprints are robust and accurate to mitigate these risks.

Implications for Contractors, Agencies, and Consumers

The launch of AI Search Sync™ presents both challenges and opportunities for local contractors. While adapting to the new AI-driven landscape may be daunting, it also offers a chance to become the top recommendation in their service areas. Marketing agencies must stay ahead of technological trends to provide innovative solutions that meet their clients’ evolving needs.

For consumers, this shift means more accurate and relevant recommendations for local services, making it easier to find trusted contractors quickly and efficiently. As AI continues to reshape the digital landscape, agencies and contractors that effectively navigate these changes will be well-positioned to succeed in the evolving market.