Qualtrics Expands into Healthcare with $6.75B Press Ganey Forsta Deal
Source: marketing-interactive.com
Qualtrics is making a significant move to enhance patient and employee experiences. The company is acquiring Press Ganey Forsta for US$6.75 billion. This deal combines Qualtrics' tech with Press Ganey Forsta’s healthcare data and expertise.
Comprehensive Platform
The acquisition aims to create a comprehensive platform using AI. This platform will improve customer, employee, and patient experiences. Qualtrics CEO Zig Serafin emphasized healthcare's importance. He said better experiences directly impact better outcomes and care quality.
Healthcare Focus
Qualtrics is expanding into healthcare. Press Ganey Forsta works with 41,000 providers across 30 countries. They focus on improving trust, safety, and care quality.
Improving Morale
The combined platform aims to personalize experiences. It will ensure compliance and effectiveness for patients and staff. This includes improving morale, retention, and wellbeing in healthcare systems.
AI Acceleration
The acquisition will speed up the rollout of Qualtrics' AI tools. These include Conversational Feedback and Experience Agents. Over a third of Qualtrics customers have upgraded to these AI capabilities.
Data and Relationships
The deal gives Qualtrics access to extensive benchmarking data. It also provides long-standing client relationships in healthcare, retail, and finance.
Looking Ahead
The acquisition is expected to close in the coming months, pending approvals. Until then, both companies will operate independently. Qualtrics is backed by firms like JPMorgan and Goldman Sachs.