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Samsung Galaxy XR Headset Aims to Challenge Apple's Vision Pro
Source: eu.36kr.com
Published on October 23, 2025
Samsung Galaxy XR Headset Challenges Apple's Vision Pro
Samsung has launched the Galaxy XR headset, positioning it as a direct competitor to Apple's Vision Pro in the growing mixed reality market. Priced at $1,799, the device leverages Google's AI capabilities and Qualcomm's advanced processing to offer a powerful and accessible alternative to Apple's premium offering.
The Galaxy XR's launch marks a significant push by Samsung to capture a share of the burgeoning mixed reality market. By combining Google's AI expertise with Qualcomm's Snapdragon XR2+ Gen 2 chip, Samsung aims to deliver a device that balances performance, innovation, and affordability. This strategic move highlights the intensifying competition in the XR space, driving companies to innovate and offer more compelling features to consumers.
Key Features of the Galaxy XR
The Galaxy XR boasts an impressive array of features designed to rival the Vision Pro. Its high-definition see-through cameras, eye tracking, gesture tracking, and iris biometrics enable seamless interaction between the user and the digital environment. The headset is powered by Qualcomm's Snapdragon XR2+ Gen 2 chip, which promises a 20% improvement in CPU performance and a 15% boost in GPU performance compared to its predecessor.
Despite its advanced technology, the Galaxy XR weighs a relatively light 545 grams, making it more comfortable for extended use compared to the Vision Pro. The Micro OLED display features 29 million pixels, delivering sharper images with richer colors than its competitor. This combination of lightweight design and superior visual quality positions the Galaxy XR as a strong contender in the mixed reality market.
AI-Driven Innovations
One of the Galaxy XR's standout features is its AI-driven functionality. Users can circle objects in the real world or on the screen to instantly retrieve relevant information, including shopping options. This feature is powered by Google's Gemini live technology, enabling real-time interaction with AI. For example, users watching a basketball game can ask the AI for player stats or team history, demonstrating a practical use case for AI in immersive experiences.
Samsung's emphasis on AI differentiates the Galaxy XR from other headsets. By integrating Google's AI capabilities, Samsung aims to enhance user interactions with digital content, making the device more intuitive and engaging. This focus on AI-driven experiences could reshape how users interact with mixed reality technologies, setting a new standard for immersive content.
Content and Partnerships
To enhance the Galaxy XR's appeal, Samsung and Google are offering a comprehensive content package. Buyers who purchase the device before the end of the year will receive the "Explorer Pack," which includes subscriptions to Google AI Pro, YouTube Premium, Google Play Pass, and YouTube TV. Additionally, US users will get the NBA League Pass for the 2025-2026 season, further enriching the entertainment options available on the device.
The inclusion of Netflix and YouTube support strengthens the Galaxy XR's entertainment capabilities. By partnering with major content providers, Samsung ensures that users have access to a wide range of content at launch, making the device more attractive to consumers. This strategic partnership with Google and other content providers gives the Galaxy XR a competitive edge in the mixed reality market.
Industry Impact and Future Prospects
The launch of the Galaxy XR signals a turning point for the mixed reality market. The increased competition between Samsung and Apple is likely to drive innovation and reduce prices, making these technologies more accessible to a wider audience. If Samsung and Google successfully demonstrate the value of AI in mixed reality, they could set a new standard for immersive experiences, opening new opportunities for developers, content creators, and businesses.
However, the success of the Galaxy XR will depend on its user experience and the availability of compelling mixed reality applications. Ethical concerns surrounding data privacy and the potential misuse of AI in mixed reality must also be carefully addressed. As the market evolves, the Galaxy XR's integration of AI and advanced features could play a pivotal role in shaping the future of immersive technologies.